Shelley Widhalm

Archive for the ‘Writing’ Category

Happy Valentine’s Day! (and goodbye chocolate)

In Editing, Editing Advice, Valentine's Day, Writing, Writing Advice on February 13, 2022 at 11:00 am

Candy and chocolate are a big part of some holidays like Valentine’s Day, but do we really need all those carbs? (Photo by Shelley Widhalm/Shell’s Ink Services)

By SHELLEY WIDHALM

Valentine’s Day is the key chocolate-related holiday, but really chocolate and candy get extra promotion from Halloween through Easter.

Then there’s a lull from April to September, though there are a couple of holidays during those months, including May Day and Independence Day. Those holidays get their own attention, but it has nothing to do with candy—instead it’s about delivering baskets, lighting fireworks and getting together over hotdogs and other American faire.

Back to Valentine’s Day and chocolate—I’m on the keto diet for health reasons and within two weeks have seen a decline in my need for chocolate. I still believe I need espresso drinks and have found the sugar-free versions are okay enough. My cutback on sugar and carbs has also resulted in a reduction in my desiring unhealthy foods, though dark chocolate has been shown to be rich in nutrients—flavanols may help improve blood flow, lower blood pressure and protect the heart.

Essentially, I’ve edited out sugar and reduced carbs from my diet and, at first, felt a low level of energy. Now my energy is back to what it was, and at least mentally I feel better about not relying on sugar for a mood/love boost.

That’s what Valentine’s Day is about—messages of love, which really shouldn’t have to do with candy, though they are sweet. The sweetness should come from the delivering and the receiving of the love message, not in the actual sweet (and unhealthy) ingredients.

I wish you on February 14: Happy writing. Happy editing. Happy Valentine’s Day.

And happy cutting out the unnecessary, whether it is food or extra words.

Lucky in Love (with Writing) on Valentine’s Day

In Loving Writing, Valentine's Day, Writing, Writing Advice, Writing Inspiration, Writing Motivation, Writing Tips on February 6, 2022 at 11:00 am

Sure, I like my boyfriend, but my other love is writing!

By SHELLEY WIDHALM

When it comes to a romantic holiday like Valentine’s Day, do you think about your other love?

I do, though I’m not cheating on my boyfriend—I happen to love him and writing both. Valentine’s Day is about declaring your love for your love as in “Be Mine,” giving valentines to friends and enjoying all the different presentations and forms of chocolate. And it’s about the other loves—passions, hobbies and jobs.

This year, I’m showing my love for writing by setting aside at least a half hour a day, now that I got rid of a heavy burden on my schedule. I think of this time as a gift.

The Valentine’s Day tradition of giving gifts and exchanging cards developed out of Saint Valentines. Several Saints called Valentine are honored on Feb. 14, a day that became associated with romantic love during the Middle Ages. Traditionally, lovers exchanged handwritten notes and later greeting cards when they became available in the mid-19th century.

Today, greeting cards and notes are a way to share sweet thoughts with friends and lovers. The written messages in them can be saved, reread and kept as physical proof someone is thinking about you. They’re also a way to spread love.

Here are 7 Things to Love about Writing

  • Writing is a way to figure out what you really think or feel about something.
  • It’s a way to play around with words and language.
  • It’s a way to improve your understanding of words and the best ways to get your message across.
  • It’s a way to express yourself, using your intelligent and creative minds at the same time.
  • It’s a way to make connections with text, memory or experiences that you might not otherwise make by thinking or talking.
  • It’s a way to tell stories and disappear into another world, where you don’t see the page and can’t tell you’re writing.
  • It’s a way to be whoever you want to be and do whatever you want to do, going places and doing things you might not do otherwise.

Writing is a Perfect Match

It’s interesting to find out what it is you created after spending a few minutes or hours on a story or essay. It’s a process of discovery from seeing your thoughts written out. It’s a sense of accomplishment from meeting a word or time goal. And it’s reciprocal, because when you give your time and energy, you get back notes, then a rough draft and finally more as you keep working. In other words, you’ve found your match.

Getting Lucky: Top 7 Blogging Tips for 2022

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice, Writing Tips on January 30, 2022 at 11:00 am

As Valentine’s Day approaches, it’s time to think about Getting Lucky—in blogging, that is!

By SHELLEY WIDHALM

Is it easy to get noticed when facing a number like 600 million?

Yes, when it comes to blogging as long as you find the right audience among the 6 million blogs posted daily and 2.5 billion a year.

At first, the numbers can seem daunting. Everyone’s blogging so why should you? How can you possibly gain traction with so much competition?

For one, blogs are almost the expectation for writers, entrepreneurs and business owners to promote their books and businesses and get their ideas and written content to readers, customers and clients.

But they can seem like a chore or a time sucker, keeping you away from what you really want to do. In business-speak, there is a big ROI, since blogs, if done effectively, can gain SEO-traction for higher online rankings.

Blogs help with marketing, branding and creating a platform. They demonstrate expertise and authority in a subject, offering value to readers. And they help create relationships and convert readers to customers, resulting in engagement and a following.

Top 7 Blogging Tips

To get your blog noticed and to get that engagement from readers, here are a few things you can do to improve your blog in the New Year.

  • Post on a regular basis at the same time and on the same day. Optimal is once a week, but twice a month also is great for visibility.
  • Write short- or medium-length blogs to keep the attention. Short blogs are about 200 to 400 words; medium-sized blogs, 500 to 700 words; and article-type blogs, 1,000 words are more.
  • Create blogs that educate, inform or entertain and not just to fill space for SEO. Blogs produced through content mills are about clicks, providing little meaning and value.
  • Think about whom you are you writing to, what voice you want to use to reach them and what it is you want to say. Also, keep to a core subject or theme.
  • Figure out what you want to say about your business, your newest product or service, or your latest book. You can show your process of creation or give a behind-the-scenes look in your business. Or you can talk about your life as a business owner, writer or artist.
  • Include related photos or images to draw attention to your text and to give a visual representation of your content.
  • Promote your blogs on social media at least three times, preferably every other day.

The Advantages of Blogs

Blogs have many advantages. They can bring traffic to your website and hopefully into your business. They build relationships with readers through regular connection. And they separate you from the competition.

Getting Lucky: Top 7 Poetry Tips for 2022

In Poem-A-Day Challenge, Poetry, Poetry Advice, Poetry Tips, Writing, Writing Advice, Writing Poetry, Writing Tips on January 23, 2022 at 11:00 am

Shelley Widhalm of Shell’s Ink Services poses by one of her poems that was selected in fall 2021 for the Forces of Nature exhibit at the Windsor Art & Heritage Center. The exhibit will continue through January 2022.

By SHELLEY WIDHALM

I write a poem a day every day—some days I work ahead. Sometimes I get behind. But I keep writing.

Poetry can be practice for flash fiction, description and longer works. It also can be a final product that is both an art and a discipline employing specifics of form and use of language.

Poetic Forms

A poem’s form ranges from free verse open in structure to a fixed form with specific rules. Free verse doesn’t have a meter or syllable count or rhyme scheme unlike the fixed forms of sonnets, sestinas, villanelles and haikus. Semi-fixed forms like prose poems combine poetry and prose in a block of text written in poetic language.

No matter the form, poetry uses poetic devices to add musicality to words. The devices include alliteration, the repetition of initial consonant sounds; consonance, the repetition of internal consonant sounds; and assonance, the repetition of vowel sounds. Onomatopoeia occurs when words imitate the sounds they stand for, such as hiss, buzz or squawk, and slant rhyme when nearly identical words have similar sounds, like “feel” and “real.”

Poems also can take a lyrical or narrative approach. A lyrical poem is about a single image, thought or emotion expressed as a snapshot or fixed moment of time. A narrative poem tells a story and has a plot with beginning, middle and end.

No matter the form and approach, poems are about feeling, emotion, stories and moments or they capture an experience, thought, idea or observation.

To Write a Poem

  • Think of the intent of the poem and what should be expressed.
  • Use the senses—seeing, hearing, smelling, touching and tasting—to describe thoughts and observations.
  • Play around with words and descriptions, putting random words on the page and rearranging them.
  • Avoid using clichés, trite words, generalities and vague concepts, opting for comparisons and concrete language instead.
  • Cut words like “and,” “that” and “the” and other unnecessary words.
  • Give specific details instead of generalizations or vague descriptions.
  • Explore what the poem is really saying and look for ideas that can be further explored.

One Final Thought  

Poetry, no matter its form, shape or the devices it uses, becomes art as it uses language to create something of beauty, and its craft through the employment of those devices to make that beauty.

Fitting in Writing During the Holidays

In Writing, Writing Advice, Writing Discipline, Writing Goals, Writing Tips on December 5, 2021 at 11:00 am

Zoey the Cute Dachshund wears an “Ugly T-shirt” during the holidays, though she’d prefer to not wear silly human clothes.

BY SHELLEY WIDHALM

The holiday calendar can fill up fast with fancy parties, family get-togethers and ugly sweater contests, leaving little room for keeping up the writing routine.

For me, skipping a whole month is too much of a break, so even a couple of sessions in December keeps the focus on my main goal. If I stray away from writing for too long, I get a little anxious and then find it hard to return to my old habit.

To keep writing on my holiday to-do list and busy calendar, I have to have a plan, be disciplined and set a routine.

Writing Routines

Here are a few ways I’ve learned to be disciplined in writing no matter the time of year:

  • Buy a planner or use a phone app for 2022 and schedule specific writing days.
  • Write daily, or at least a couple of times a week, selecting a specific time or place to write, e.g. keep writing office hours.
  • Clock in the hours you write, both for accountability and to acknowledge what you have accomplished, and add up the hours every week or month and compare them over time.
  • Write for five or 10 minutes in between other activities, using a notebook that you always have with you. Those minutes will add up over time, as do the pages.
  • Write a writing action plan with goals for the year and check in every few weeks to mark your progress.
  • Take a writer’s retreat, even if it’s in your hometown, setting aside a couple of days to focus on writing (maybe as a reward for surviving the holidays or just before everything gets busy).

Writing Results

Once writing is routine and you mark your progress toward your goals, you can see success, while also being able to engage in the fun of the holidays.

For my routine, I like to calculate how many hours I spent on writing novels and short stories, writing poetry and revising my work, along with the time I dedicated to writing each month. I can tell when I’ve gotten distracted and for how long, not putting in those important hours and minutes that can add up to a significant amount, especially in a year’s time.

This holiday, I plan to stay on track and keep to my original goal of writing at least three times a week, writing a poem a day for my daily poem challenge, and fitting in writing whenever I can. That way I can get in more writing for my year-end tally! This year, it looks like I’ll have put in close to 400 hours, or about 10 40-hour workweeks.

Note: I provide editing, writing and ghostwriting services and can help you perfect your project from an article or blog series to a short story or novel. I also offer consultations on writing and editing through #ShellsInk at shellsinkservices.com.

A Handy Editing Cheat Sheet

In Editing, Editing Advice, Editing as Part of Writing, Editing Tips, Writing on September 26, 2021 at 11:00 am

BY SHELLEY WIDHALM

Once you’re ready to self-publish, rushing the editing process may lose readers and hurt author branding.

The book likely needs one more step, or your credibility might be called into question if it’s published too soon. To do that step takes time and several rounds solely and with group input from critique partners/groups and beta readers. At the very least, editing should be done at the developmental, copy editing and proofreading levels.

Developmental editing looks at the structure of your novel from the story arc to the characters, setting, dialog, theme, conflict, tension and pacing. It also looks at consistency in all the story elements of character, setting, plot and dialog.

Copy editing gives a close look at every line of text to check for story, style, transitions and repeats, as well as grammar, spelling, punctuation, syntax and other mechanics of style.

Proofreading gives a final pass to catch the errors not caught in the first two rounds, since it’s impossible to see every single mistake in a solitary read. This requires a careful, slow review of each paragraph.

Through the editing process, there are several things to think about, which are compiled in a simple, straightforward cheat sheet.

Editing Cheat Sheet

  • Cut unnecessary words and sentences that do not move the story along or confuse what you’re trying to say.
  • Vary the sentence structures, so that not every sentence reads subject-verb-object. Use varied sentence lengths and structures and mix in short and long paragraphs.
  • Look for needless repetitions, awkward transitions and poor word choice. Avoid repeating words, facts and details.
  • Opt for the active voice over the passive voice. For example, say, “The child picked the tulips,” instead of “The tulips were picked by the child.”
  • Keep verb tenses the same, especially within a sentence.
  • Replace adjectives and adverbs with nouns and verbs.
  • Use the active voice whenever you can.
  • Get rid of clichés, unless used for a specific purpose, because they demonstrate a lack of creativity.

Editing in Passes

Editing is best done through a few passes, since not every error can be caught in the first go-around with several things to pay attention to all at once. Editors are trained to find those flaws and oversights and to improve your writing and storytelling, so that your novel will have great structure and flow. That way readers won’t put it down out of frustration at too many errors or a story that doesn’t make sense or matter to them.

Note: I provide editing, writing and ghostwriting services and can help you perfect your project from an article or blog series to a short story or novel. I also offer consultations on writing and editing through #ShellsInk at shellsinkservices.com.

Why Work with Other Readers, Writers First

In Editing, Editing Advice, Editing as Part of Writing, Editing Tips, Writing, Writing Advice, Writing Tips on August 1, 2021 at 7:00 am

Don’t spin in circles with your writing, but try to find other writers and readers to give your work an evaluation before hiring an editor.

By SHELLEY WIDHALM

For writers wanting to self-publish, hiring an editor is an investment, as is getting a great cover design and the correct formatting for an upload.

But writers can do some of the editing work themselves—they can self-edit, work with a critique group or partner, and send off their work to beta readers.

Start with Self-Editing

To do their own self-editing, writers can use a checklist to evaluate the issues of their work (novel, novella or short story collection). Often in question format, checklists go over each element of writing, including plot, character, dialog, setting, tension, conflict, pacing and themes. They can help with things like gaps in plot, inaccurate calendars if it’s June but winter, and blurred secondary characters that sound the same or serve roles that could be combined.

Writers also can revise the book as a first “reader,” looking for skipping of plot points, logistical misalignments and description inconsistencies, as well as areas where the book is boring or moves too quickly, glossing over essential story points.

I like to do this and then do a couple more rounds while still looking at pacing, identifying what doesn’t make sense and where there are gloss-overs in descriptions or dialog. Could things that are summarized be set into scene for instance?

Work with Others

Once the book has gone through at least two rounds of editing, ask for feedback—more than one evaluation is ideal for varied and more comprehensive comments. Evaluations are essential since writers miss things from being too close to their work and not having the ability to encounter it for the first time as new readers.

Feedback can come from beta readers or a critique partner or critique group. Beta readers are readers first, while critique or writing partners are readers who also are writers.

Find a Critique Partner

Critique partners (and groups) generally do an exchange of work to provide feedback, typically more general in nature as opposed to looking for grammar, spelling and punctuation issues.

They can point out where the writing gets muddy—descriptions might be unclear or assume reader knowledge about a specialized topic. They can check character identities to see if details of appearance are consistent throughout (brown eyes stay brown) and that characters are differentiated by their mannerisms, speaking styles and ways of approaching life.

Working with partners is way to figure out what’s not working in the story and to get suggestions for making improvements.

Add Beta Readers

Beta readers may not enjoy writing but do love reading. They should have a basic knowledge of what makes for good writing, as well as an understanding of the elements of the craft. They also should read in the book’s genre.

Beta readers provide feedback based on their skills, knowledge and experience of writing. Like with writing partners, they point out what they think isn’t working in the manuscript and offer ideas for improvement without changing the writer’s voice. They point out areas that don’t make sense and ask questions, providing clarity on how the reader experiences the work.

Make the Hire

Once the book has had a critical audience, then it’s time to hire an editor, either at the developmental or copy editing level.

An editor will give that professional overall or line-by-line view of the work, not skipping over things because personal life gets in the way or they’re learning about the craft or the genre. They are paid to pay attention to every aspect of the work, identifying areas to fix and asking targeted questions for a rewrite, or simply polishing it up to make it ready to publish.

Note: I provide editing, writing and ghostwriting services and can help you perfect your project from an article or blog series to a short story or novel. I also offer consultations on writing and editing through #ShellsInk at shellsinkservices.com.

After Writing, What’s Next? Yep, Editing!

In Critique Groups, Critique Partners, Editing, Editing Advice, Editing as Part of Writing, Editing Tips, Writing, Writing Advice, Writing Tips on May 2, 2021 at 11:00 am


After putting your heart into your manuscript, it’s time to edit to catch those errors that, as a writer, are easy to miss! (Chalkboard drawing by Shelley Widhalm)

Writing a book takes hundreds of hours of investment, but does that mean it’s ready to send off to an agent or load up on a self-publishing platform?

For most writers, there’s one more step that makes books more appealing before handing it over to two types of readers: the agent who will say yes, or the audience who will want to purchase your book.

That step is editing the revised manuscript, which writers typically do solo, then with others. Editing offers professional expertise on the big picture of story development and the small level of grammar, mechanics and punctuation.

Developmental vs. Copy Editing

Developmental editors help with the structure of your novel. That includes many facets, such as plot and character arcs, main and secondary characters, setting, dialog, theme, pacing, conflict and tension, logistics and consistency in things like character and setting.

The second type of editor is a copy or line editor who gives a close look at every line of your text to check for grammar, spelling, punctuation, syntax and other mechanics of style. Proofreading is another step of editing and is a final edit of proofs before they are sent to the printer.

Before hiring either type of editor, go through a few drafts to get your manuscript in the best shape you can (this will save you on costs). Write the first draft fast and furious to get it out, forgetting about the internal editor that will slow you down and waste your time, unless, of course, you find a big problem in your story and need to go back to plotting or the other elements of writing.

Next, revise the manuscript on your own for at least one round, then work with partners, such as a critique partner or group, to identify issues with plot and character arc, conflict and tension that paces the story, and scene development

If you need help along the way at developing the story, hire a developmental editor to help shape it. Or if you’re ready to send it off to agents, hire a line editor to give it that final polish.

Why Hire an Editor?

The advantages of hiring an editor are many, including:

  • An editor will spend more time on it than a critique partner, since they are evaluating every line of text, checking for any errors in grammar, as well as things like logistics and action beats (a character does an action instead of “said” to carry along the scene).
  • An editor is trained in and regularly studies grammar and knows about the different style guides, such as Chicago Manual and Associated Press.
  • An editor is proficient in the nuances of comma usage, which is widely misunderstood, while also realizing there is individual style in punctuation that is part of voice, style and tone.
  • An editor cross examines your text for consistency in character traits, clothing and eye color, plus makes sure the setting and logistics are consistent from the start to the finish of a scene.

Lastly, editing varies from editor to editor. Writers are individualized in their styles and approaches to writing and revising. Editors, too, will bring different approaches, backgrounds and experiences to your project.

For instance, I’m good at noticing things like commas, word echoes and logistical problems. I also am a writer, so I understand what it’s like to be in both worlds, that of the writer and that of the editor.

Note: I provide editing, writing and ghostwriting services and can help you perfect your project from an article or blog series to a short story or novel. I also offer consultations on writing and editing through #ShellsInk at shellsinkservices.com.

What’s up with Self-Improvement Month? (Think Writing/Editing!)

In Editing, Editing Advice, Editing as Part of Writing, Editing Tips, Self-Improvement Month, Writing, Writing Advice, Writing Discipline, Writing Goals, Writing Tips on September 13, 2020 at 11:00 am

Shelley Widhalm of Shell’s Ink Services works on a writing project of writing a short story for Self-Improvement Month. She plans to enter the story in an anthology contest.

It seems there’s a month or day for most everything, so it’s fitting to have a month dedicated just to self-improvement.

With September being Self-Improvement Month, do you have something you’d like to improve in your own life? Is there a hobby you’d like to pick up or a behavior you’d like to engage in to be healthier? Hobbies expand your skill set and teach you something new, while living a healthy lifestyle helps you function better mentally and physically, and exercise is shown to reverse the effects of aging.

Take Steps toward Change

Self-improvement takes change, which can be difficult to do, but staying stagnant can be boring or frustrating. Change is best done in steps, instead of all at once. That way over time, the new activity, behavior or approach becomes routine without requiring a lot of self-convincing to get started or going.

Like with New Year’s resolutions, taking on too much may result in goal dropping by February—gyms are busy in January, but then numbers go down a month later. To start, cut out what’s not working then pick your goal.

If you decide you’re goal is writing or editing (that’s my subject of expertise), here are a few things you can do to turn the goal into a habit (something you do automatically without a lot of forethought).

To start, maybe you need to change your approach to the task and not look at it as something to fear or a chore to dread. I used to dislike editing my own work, but now I see it as a fun project because I get to cut, move things around and flesh out what’s flat or boring. To get to that point, I had to set up my editing routine with a list of goals, timelines, due dates and progress check-ins.

Establish a Routine

To get into a writing (or editing) routine, you can:

  • Create a writing plan to prioritize a set of goals that keep you dedicated and focused. You could write 30 to 60 minutes a day or two times a week, but plan for the same time and day, so that it becomes part of your schedule (and be sure to put it in your planner). Get started writing even if you don’t feel inspired simply by describing something in the room or counting syllables to write a haiku (it’s 5, 7, 5).
  • Break writing into smaller tasks, so that it doesn’t seem so overwhelming. Set up mini-deadlines and items that you can cross off your to-do list. (I like to start my new lists with recent accomplishments that get a big checkmark, so I can remember what I just finished and feel like I’m in the middle of things, not just starting.)
  • Go backward, figuring out a final due date or deadline for a project and coming up with a list of tasks to get there. Write in an estimated completion time for each item on the list. Then schedule the items out, leaving a couple extra leeway days in case of interruptions.

Self-Congratulate

Once you finish your first writing or editing project, have a reward in place, doing something you normally wouldn’t do. Maybe go out for an extra nice dinner or buy a gift for yourself (I tend to pick boxes of fancy chocolate).

If you get through September with your new goals turned into routines or even habits, you can get ready for the long months of winter when you might be stuck inside. I find the cold weather is a good time to buckle down and get serious about my writing projects—during the warmer months, I tend to want to be outside and play. That’s why I’m glad Self-Improvement Month happens in the fall.

Outfitting the Writer’s Tool Kit

In Writing, Writing Advice, Writing Discipline, Writing Goals, Writing Inspiration, Writing Motivation, Writing Processes, Writing Tips on August 30, 2020 at 11:00 am

My writer’s tool kit includes my bookshelf of writing reference books, which help spark the passion engine.

Every writer’s tool kit has different tools, but the most essential is the desire to write. It’s what keeps the passion engine going.

Learning about the elements of writing—storytelling, story structure and word usage—is similar to using an instruction manual to fix a car without the wrenches, pliers and other tools.

Diagnosing the problem, looking at a chart pointing out the parts of the car and reading about the necessary steps doesn’t mean the problem will be solved. The missing element could be the desire to do the work, or the confidence and skill to complete it so the car runs. Even if that passion is there.

The Work of Writing

Writing requires work, and to do that work, there needs to be motivation, discipline and, I believe, a love for some or several aspects of creating or the final creation. Do you love words, individually or how they sound in sentences? Do you love telling stories? Do you love solving story problems? Do you want to make readers feel? Do you want to feel?

Or maybe you like to see your name in print? Or to have finished something?

Writers need spark, just like cars need spark plugs to fire the ignition. For me that spark is a passion for words and getting lost in the story or poem I’m writing, so that what comes out feels like dancing and breathing and living, while I lose awareness of my physical self.

Setting Aside Writing Time

Like cars that need gas in the tank, writers need the space and time to be present for writing. If the tank drops toward the E, writers need to ride out their writer’s block or frustration with the knowledge that these emotions are not permanent.

I find that I get frustrated having so little time for writing.

The result is I save up words, emotions and ideas like money in the bank for when I do get to hang out with my laptop. I let go of my editor and inner critic, plus any negative emotions I have, because now it’s time for my date with QWERTY.

I schedule my writing time, not to specific days but to two to three times a week. I log in the hours I write, so I can see that, like an odometer marking the miles, I am making progress toward a goal. I get excited about every 5,000 words I finish in a novel’s rough draft.

The Writing Fuel

All of this is my fuel for not giving up when I am unpublished with a burning, driving, raging yawp to get my words out into the world. I want my words to be heard, read and even sung.

I don’t necessarily have a map with every step plotted out, but what I do have is a giant imagination, a spark of creativity without which I would fade and a passion for this art I cannot stop loving.