A Handy Editing Cheat Sheet

BY SHELLEY WIDHALM

Once you’re ready to self-publish, rushing the editing process may lose readers and hurt author branding.

The book likely needs one more step, or your credibility might be called into question if it’s published too soon. To do that step takes time and several rounds solely and with group input from critique partners/groups and beta readers. At the very least, editing should be done at the developmental, copy editing and proofreading levels.

Developmental editing looks at the structure of your novel from the story arc to the characters, setting, dialog, theme, conflict, tension and pacing. It also looks at consistency in all the story elements of character, setting, plot and dialog.

Copy editing gives a close look at every line of text to check for story, style, transitions and repeats, as well as grammar, spelling, punctuation, syntax and other mechanics of style.

Proofreading gives a final pass to catch the errors not caught in the first two rounds, since it’s impossible to see every single mistake in a solitary read. This requires a careful, slow review of each paragraph.

Through the editing process, there are several things to think about, which are compiled in a simple, straightforward cheat sheet.

Editing Cheat Sheet

• Cut unnecessary words and sentences that do not move the story along or confuse what you’re trying to say.
• Vary the sentence structures, so that not every sentence reads subject-verb-object. Use varied sentence lengths and structures and mix in short and long paragraphs.
• Look for needless repetitions, awkward transitions and poor word choice. Avoid repeating words, facts and details.
• Opt for the active voice over the passive voice. For example, say, “The child picked the tulips,” instead of “The tulips were picked by the child.”
• Keep verb tenses the same, especially within a sentence.
• Replace adjectives and adverbs with nouns and verbs.
• Use the active voice whenever you can.
• Get rid of clichés, unless used for a specific purpose, because they demonstrate a lack of creativity.

Editing in Passes

Editing is best done through a few passes, since not every error can be caught in the first go-around with several things to pay attention to all at once. Editors are trained to find those flaws and oversights and to improve your writing and storytelling, so that your novel will have great structure and flow. That way readers won’t put it down out of frustration at too many errors or a story that doesn’t make sense or matter to them.

Note: I provide editing, writing and ghostwriting services and can help you perfect your project from an article or blog series to a short story or novel. I also offer consultations on writing and editing through #ShellsInk at shellsinkservices.com.

Advertisement

Why Work with Other Readers, Writers First

Don’t spin in circles with your writing, but try to find other writers and readers to give your work an evaluation before hiring an editor.

By SHELLEY WIDHALM

For writers wanting to self-publish, hiring an editor is an investment, as is getting a great cover design and the correct formatting for an upload.

But writers can do some of the editing work themselves—they can self-edit, work with a critique group or partner, and send off their work to beta readers.

Start with Self-Editing

To do their own self-editing, writers can use a checklist to evaluate the issues of their work (novel, novella or short story collection). Often in question format, checklists go over each element of writing, including plot, character, dialog, setting, tension, conflict, pacing and themes. They can help with things like gaps in plot, inaccurate calendars if it’s June but winter, and blurred secondary characters that sound the same or serve roles that could be combined.

Writers also can revise the book as a first “reader,” looking for skipping of plot points, logistical misalignments and description inconsistencies, as well as areas where the book is boring or moves too quickly, glossing over essential story points.

I like to do this and then do a couple more rounds while still looking at pacing, identifying what doesn’t make sense and where there are gloss-overs in descriptions or dialog. Could things that are summarized be set into scene for instance?

Work with Others

Once the book has gone through at least two rounds of editing, ask for feedback—more than one evaluation is ideal for varied and more comprehensive comments. Evaluations are essential since writers miss things from being too close to their work and not having the ability to encounter it for the first time as new readers.

Feedback can come from beta readers or a critique partner or critique group. Beta readers are readers first, while critique or writing partners are readers who also are writers.

Find a Critique Partner

Critique partners (and groups) generally do an exchange of work to provide feedback, typically more general in nature as opposed to looking for grammar, spelling and punctuation issues.

They can point out where the writing gets muddy—descriptions might be unclear or assume reader knowledge about a specialized topic. They can check character identities to see if details of appearance are consistent throughout (brown eyes stay brown) and that characters are differentiated by their mannerisms, speaking styles and ways of approaching life.

Working with partners is way to figure out what’s not working in the story and to get suggestions for making improvements.

Add Beta Readers

Beta readers may not enjoy writing but do love reading. They should have a basic knowledge of what makes for good writing, as well as an understanding of the elements of the craft. They also should read in the book’s genre.

Beta readers provide feedback based on their skills, knowledge and experience of writing. Like with writing partners, they point out what they think isn’t working in the manuscript and offer ideas for improvement without changing the writer’s voice. They point out areas that don’t make sense and ask questions, providing clarity on how the reader experiences the work.

Make the Hire

Once the book has had a critical audience, then it’s time to hire an editor, either at the developmental or copy editing level.

An editor will give that professional overall or line-by-line view of the work, not skipping over things because personal life gets in the way or they’re learning about the craft or the genre. They are paid to pay attention to every aspect of the work, identifying areas to fix and asking targeted questions for a rewrite, or simply polishing it up to make it ready to publish.

Note: I provide editing, writing and ghostwriting services and can help you perfect your project from an article or blog series to a short story or novel. I also offer consultations on writing and editing through #ShellsInk at shellsinkservices.com.

What’s With All the Editing Terms?

A clean dog is like a clean manuscript–both want you to pick them up for either petting or reading.

By SHELLEY WIDHALM

Do you read a Big 5 published book and see a few grammatical errors that make you flip to the acknowledgements page and ask, “Is there even an editor on the team?”

The last book I read, “Just Between Us,” omitted almost every “and” between independent clauses and randomly used the Oxford comma (the comma before the last item in a series). It’s a suspense, so I got into the story, but the first 50 pages were a bit tedious, especially with the info dump of back story and the only action a bruised wrist and four characters wondering about it.

My current read, “The Lost,” overdoes “says” when action beats will suffice and has a few grammatical and logistical errors despite three editors on board.

Of course, there is a 5% miss rate with any editing job.

But what exactly is editing that makes sure readers get to read without the annoyance of errors? There are many terms for editing, but it can be broken down into three levels from an overall view down to the final polish. There is content and developmental editing, copy and line editing, and proofreading.

Content/Developmental Editing

Content and developmental editing looks at the structure of your novel or how your story is put together from beginning to end. It’s a review of plot and character arcs and the development of the main and secondary characters, as well as setting, dialog, theme, pacing, and conflict and tension. There’s also the consideration of logistics, such as the timeline and space continuum, so that Monday happens after Sunday, and consistency of character, setting and other descriptions.

Here are some questions an editor may consider: How is the story told? How is it organized? How does it flow through the plot and character arcs? Are there any gaps or places lacking a transition? Are characters flat or dimensional? How about the pacing? At what points do readers get excited by the story line and at what points should there be time for reflection?

The result: readers don’t see words but pictures, as if the writing becomes cinematic. The story entices and excites readers. And it makes them pause at your voice and style, use of language and amazing descriptions.

Copy/Line Editing

Copy or line editing goes deeper by looking at the story word for word. It’s not just a matter of looking for errors in grammar, spelling, punctuation, mechanics and syntax. Depending on what’s needed, it also can involve checking for consistency in style, identifying areas where voice is lost, looking for word echoes (words that repeat in paragraphs or sentences), cutting what’s overstated, fixing plot points that end up getting repeated, and identifying misses—is there more that needs to be added or something to remove?

The editor might ask: How are commas being used as a stylistic choice (Oxford? No comma before the final “too” in a sentence?)? Are facts accurate and consistently used? Are metaphors and other writing devices carried throughout the story? Are there too many of them that end up being confusing? Are historical facts accurate? Are any scientific and other concepts explained in a way that makes sense?

The result: Good writing results in pages free of those little errors that take readers out of the story and cause them to edit in their heads.

Proofreading

Proofing a book is a matter of reviewing the language, such as a check of grammar, spelling, punctuation, mechanics and syntax (just like with copy editing), plus any typos and missed errors from previous editing rounds.

Reading the proof, especially if it is nonfiction, also involves flagging locations of art and graphics, checking page breaks and aligning chapters and indexes.

So when do you need which type of editor?

A developmental editor helps organize a story so that it meets genre demands and fits with reader expectations. It’s needed if writers get stuck in a story or receive several no’s from literary agents.

Line editing and proofreading give a final polish to writing that literary agents appreciate and readers of self-published authors demand—who wants to be caught up in errors when the idea is to read for story, plot and character and the desire to turn the page?

After Writing, What’s Next? Yep, Editing!

After putting your heart into your manuscript, it’s time to edit to catch those errors that, as a writer, are easy to miss! (Chalkboard drawing by Shelley Widhalm)

Writing a book takes hundreds of hours of investment, but does that mean it’s ready to send off to an agent or load up on a self-publishing platform?

For most writers, there’s one more step that makes books more appealing before handing it over to two types of readers: the agent who will say yes, or the audience who will want to purchase your book.

That step is editing the revised manuscript, which writers typically do solo, then with others. Editing offers professional expertise on the big picture of story development and the small level of grammar, mechanics and punctuation.

Developmental vs. Copy Editing

Developmental editors help with the structure of your novel. That includes many facets, such as plot and character arcs, main and secondary characters, setting, dialog, theme, pacing, conflict and tension, logistics and consistency in things like character and setting.

The second type of editor is a copy or line editor who gives a close look at every line of your text to check for grammar, spelling, punctuation, syntax and other mechanics of style. Proofreading is another step of editing and is a final edit of proofs before they are sent to the printer.

Before hiring either type of editor, go through a few drafts to get your manuscript in the best shape you can (this will save you on costs). Write the first draft fast and furious to get it out, forgetting about the internal editor that will slow you down and waste your time, unless, of course, you find a big problem in your story and need to go back to plotting or the other elements of writing.

Next, revise the manuscript on your own for at least one round, then work with partners, such as a critique partner or group, to identify issues with plot and character arc, conflict and tension that paces the story, and scene development

If you need help along the way at developing the story, hire a developmental editor to help shape it. Or if you’re ready to send it off to agents, hire a line editor to give it that final polish.

Why Hire an Editor?

The advantages of hiring an editor are many, including:

• An editor will spend more time on it than a critique partner, since they are evaluating every line of text, checking for any errors in grammar, as well as things like logistics and action beats (a character does an action instead of “said” to carry along the scene).
• An editor is trained in and regularly studies grammar and knows about the different style guides, such as Chicago Manual and Associated Press.
• An editor is proficient in the nuances of comma usage, which is widely misunderstood, while also realizing there is individual style in punctuation that is part of voice, style and tone.
• An editor cross examines your text for consistency in character traits, clothing and eye color, plus makes sure the setting and logistics are consistent from the start to the finish of a scene.

Lastly, editing varies from editor to editor. Writers are individualized in their styles and approaches to writing and revising. Editors, too, will bring different approaches, backgrounds and experiences to your project.

For instance, I’m good at noticing things like commas, word echoes and logistical problems. I also am a writer, so I understand what it’s like to be in both worlds, that of the writer and that of the editor.

Note: I provide editing, writing and ghostwriting services and can help you perfect your project from an article or blog series to a short story or novel. I also offer consultations on writing and editing through #ShellsInk at shellsinkservices.com.

When is the Best Time to Hire an Editor?

An editor can help writers find those missing plot points (think of a water spot in the midst of a frozen pond) and other structural and line errors in their work.

When are you ready to hire an editor? Should you even hire an editor? And what should you expect if you do?

These are important questions to ask once you’ve written your manuscript and are wondering if you should invest in having your novel professionally edited.

Most definitely if you plan to self-publish.

Maybe if you plan to go to the traditional route. Some literary agents and editors want to see manuscripts that have gone through a professional developmental edit but are not necessarily looking for that line level editing or final proofreading round. Others want to see that polish, but it also depends on your goals, skills and experience as a writer.

Developmental editing is for big picture issues that look at plot, character development, dialog, pacing and setting. Line level or copy editing is a line-by-line check of grammar, punctuation, spelling and mechanics, plus consistency, flow and repetitions. Proofreading is a final review for errors, as well as looking over format and layout.

If you’re considering hiring an editor at any one of these levels, there are a few steps you can take to make sure you’re ready for a final review.

Not One, But Many

Has the manuscript gone through multiple drafts?

If you’ve finished the first, or rough, draft, it’s too soon to hire an editor. First and early drafts can be a little messy, have lots of typos and often are an attempt to get the story on the page but one that isn’t fully fleshed out. A draft may have too much backstory or stage setting through figuring out the plot. There may be repeated elements of plot points or character thoughts. Or there may be holes in the development of the story, a lack of transitions, a middle that drags or an ending that’s too abrupt (often from the writer wanting to finish the project).

Many for the One

Have you worked with a critique group or critique partner and beta readers to get feedback and an outside perspective on your work?

A critique partnership involves regular trades of manuscripts where writers give feedback and commentary on each other’s work. They might do things like make suggestions on areas that need improvement, elements that are missing or concepts that seem to not make sense. Beta readers are nonprofessional test readers who also give feedback but from the perspective of an average reader.

Getting it Right

Does your work meet genre and word count expectations?

Each genre has certain structural or story elements that readers expect to be met, as well as an expected word count. Most adult novels fall in the 80,000- to 100,000-word range, while novellas are 20,000 to 50,000 words and young adult novels are 55,000 to 80,000.

Getting it ‘Wrong’

Have you sent off your work to literary agents and gotten a large number of rejections or requests for partials or fulls (the full manuscript), then gotten a no response?

Though not fun, getting a negative response could mean that the novel has areas that need improvement, such as in voice, pacing, character development or storytelling. If several agents are saying the same thing, they may be identifying something that makes the book not fit the current market or unsaleable to publishing houses.

Once you’ve gone through these steps and feel that you can’t do anything else with your manuscript, you may want to hire an editor for a final round of feedback and editing suggestions.

Research your options, ask questions, check experience and industry knowledge, and ask for samples and recommendations. That way you will find the right partner to get your work to its best before you self-publish or search out an agent or small press.

What’s up with Self-Improvement Month? (Think Writing/Editing!)

Shelley Widhalm of Shell’s Ink Services works on a writing project of writing a short story for Self-Improvement Month. She plans to enter the story in an anthology contest.

It seems there’s a month or day for most everything, so it’s fitting to have a month dedicated just to self-improvement.

With September being Self-Improvement Month, do you have something you’d like to improve in your own life? Is there a hobby you’d like to pick up or a behavior you’d like to engage in to be healthier? Hobbies expand your skill set and teach you something new, while living a healthy lifestyle helps you function better mentally and physically, and exercise is shown to reverse the effects of aging.

Take Steps toward Change

Self-improvement takes change, which can be difficult to do, but staying stagnant can be boring or frustrating. Change is best done in steps, instead of all at once. That way over time, the new activity, behavior or approach becomes routine without requiring a lot of self-convincing to get started or going.

Like with New Year’s resolutions, taking on too much may result in goal dropping by February—gyms are busy in January, but then numbers go down a month later. To start, cut out what’s not working then pick your goal.

If you decide you’re goal is writing or editing (that’s my subject of expertise), here are a few things you can do to turn the goal into a habit (something you do automatically without a lot of forethought).

To start, maybe you need to change your approach to the task and not look at it as something to fear or a chore to dread. I used to dislike editing my own work, but now I see it as a fun project because I get to cut, move things around and flesh out what’s flat or boring. To get to that point, I had to set up my editing routine with a list of goals, timelines, due dates and progress check-ins.

Establish a Routine

To get into a writing (or editing) routine, you can:

• Create a writing plan to prioritize a set of goals that keep you dedicated and focused. You could write 30 to 60 minutes a day or two times a week, but plan for the same time and day, so that it becomes part of your schedule (and be sure to put it in your planner). Get started writing even if you don’t feel inspired simply by describing something in the room or counting syllables to write a haiku (it’s 5, 7, 5).
• Break writing into smaller tasks, so that it doesn’t seem so overwhelming. Set up mini-deadlines and items that you can cross off your to-do list. (I like to start my new lists with recent accomplishments that get a big checkmark, so I can remember what I just finished and feel like I’m in the middle of things, not just starting.)
• Go backward, figuring out a final due date or deadline for a project and coming up with a list of tasks to get there. Write in an estimated completion time for each item on the list. Then schedule the items out, leaving a couple extra leeway days in case of interruptions.

Self-Congratulate

Once you finish your first writing or editing project, have a reward in place, doing something you normally wouldn’t do. Maybe go out for an extra nice dinner or buy a gift for yourself (I tend to pick boxes of fancy chocolate).

If you get through September with your new goals turned into routines or even habits, you can get ready for the long months of winter when you might be stuck inside. I find the cold weather is a good time to buckle down and get serious about my writing projects—during the warmer months, I tend to want to be outside and play. That’s why I’m glad Self-Improvement Month happens in the fall.

Editing in Rounds (to get the perfect polish!)

Editing adds a final polish to your writing to make what you produce colorful and attractive, giving that flamingo effect!

Editing a novel or a manuscript can’t happen in one round—at least most of the time.

Like with writing, editing is done in layers and it takes time.

Editing can be done in different passes (think of rounds of beer) to identify the missing, the overdone and the boring.

The missing can be missing plot points, missing character identities or a lack of necessary scene description to anchor the character and action.

The overdone can occur through repetition and overwriting, such as creating similar scenes or putting in too much description or detail. For example, two beautiful sentences describing the same thing requires picking or combining but not keeping both.

The boring comes in with too much or too little—there’s too much description, too many main characters (it’s best to keep to one to five to allow for reader tracking and empathy) or too little happening in the action. The story falls flat without rising action, tension and a driving force that compels the character to chase her want (she ends up getting what she needs, not what she wants).

Editing in Rounds

I like to do my editing in four rounds. They are:

Round 1: Edit for Boring: Once I’ve completed my novel and set it aside for at least a month, I read the entire manuscript to see if there are parts that are boring or repeated. I call this my getting-rid-of-the-crap phase.

I dump the cuts in a cuts file and turn the overwritten pretty descriptions into poetry to fill my poem-a-day project that I started in 2015 (that’s another story).

Round 2: Edit for Arc: Once I’ve removed the rough bits, I get down to story. I like to use Nigel Watts’ eight-point narrative arc as a guideline to make sure I’ve included all the crucial elements in storytelling.

Watts outlines the eight points in any story as Stasis, Trigger, The Quest, Surprise, Critical Choice, Climax, Reversal, and Resolution. The main characters experience something that upsets the status quo, sending them on a search to return to normal, but they encounter obstacles along the way. They have to make a critical choice that leads them to the story climax and eventually their return to a fresh stasis, or the new normal.

Round 3: Edit for Pacing: I get down to the business of action and reaction, looking at where there is excitement—sentences are short and to the point to move the story along—and where there needs to be a pause in the narrative with description and character reflection.

I think about each action in the scene and determine if I’m slowing the pace with too much inner thought or character observation or leaving out information, such as stage direction and logistics. I also make sure characters doing one things don’t suddenly do another action without some transition, such as sitting and suddenly running without first getting up from the chair.

Round 4: Edit for Grammar: I polish the manuscript by looking at grammar, mechanics, punctuation, spelling and syntax (how words are put together). I get rid of annoying word habits—for me, my characters do a lot of looking, gazing, nodding and smiling (I’m glad they don’t frown though).

Final Editing

And lastly, I edit every time I get a rejection from a literary agent or feedback from my writers group. I keep editing until I get a “yes,” though it takes hours and hours of work.

Once I do my own editing, I hire an editor to give my work that final polish and to catch anything I missed. This step is particularly important for self-publishing to make sure the copy is clean and free of error, because too many errors in any of the rounds cause readers to doubt the quality of the work. I prefer the flamingo effect, beautiful, striking and eye-catching work!

Editing as Torture (it can happen, even for editors!)

Editing is like getting rid of weeds in a field. Even beautiful sentences like the puff of seeds pictured here need to be cut if they do not belong in the story.

Editing for editors on occasion can be torture—not when it’s someone else’s work but when it’s your own.

Why? The work seems ready when it’s written and edited a few times, but really it isn’t. What it may need is content and developmental editing in the case of fiction, or editing for major elements like pacing and tension, character and plot arcs, and setting, atmosphere, world building, dialog and repetition in scenic elements and description.

Or if it’s nonfiction or an article, the content may not be well organized, go off topic or lack transitions.

I’m editing a novel I wrote 15 years ago, “A Bar Girl’s Starry Nights,” about a cocktail waitress and an older gentleman who become friends and help each go through the Twelve Steps. I’d set it aside and wrote other books, thinking, “Oh, it’s cute. It’s my first one.”

I want to self-publish, but I’m close to having my two key projects getting agents (but not quite yet!), so I went back to it and saw I’d made many of the mistakes I’d learned to avoid or fix after the fact.

Being “Objective” in Self-Editing

It had taken experience and working as an editor to be able to be a somewhat objective editor of my own work. I read it like a reader and had forgotten what had happened and while editing, pretended it was written by someone else. I could do that, because I wrote it a long time ago, though I still will need an editor, because as many editors say, you cannot edit your own work and catch all the mistakes.

One fellow editor said some writers are pretty good at editing their own work. They can edit in steps, separating out the different elements, such as editing for pacing, marking the areas where they stop paying attention or want more detail. They can work with beta readers and writers groups to get even more feedback for revision.

While editing my novel, I saw that the first five chapters were back story with a tiny bit of plot, and I thought, this is horrible! I cut 6,800 words in the first 50 pages and first nine chapters. I wondered if I should stop, but then I thought about all the bad books I read because I have a problem with quitting. So I read.

Identifying Major Problems

I saw other problems, including a prelude that looked like I came from the Victorian era. I tried to emulate Ernest Hemingway and Charles Bukowski, just coming off of my English major high. I had two main characters, but then thought it would be clever to include 30 pages telling the story of a third character—so I removed his point-of-view chapters to turn into a short story companion piece. I over described a few things. I repeated scenic elements and plot points. I overwrote. I had too much dialog, even the silly things like “Yeah, okay.”

My first impression is this lacks tension, the characters are unlikeable, and the plot is incredibly boring. I even had a character get full description and not mean anything to the plot but only appear in one scene.

Looking Forward to Editing

But then I got to the middle and started looking forward to editing. And by the end, I’d gotten teary-eyed, feeling the big “oh no!” for one of the main characters. I realized, yes, I have something to work with. It will need a few more editing rounds, especially if I want to consider it a novel instead of a novella.

It started at 65,200 words (barely the length of a novel, starting at 50,000 or 60,000 words, depending on the source) and now is a novella at 49,200 words (a novella is about 20,000 to 50,000 words). We’ll see what happens.

Now I’m having fun with the project, because I’m acting as an editor, something all writers need. But then I’ll turn it over to an editor for that final polish.

From Crappy to Great Writing (a sample of the difference editing makes)

Do you ever read a book and wish you could take out your red pens and start marking up all the errors? I did just that with one page from a self-published book on self-publishing.

 

Sometimes writers just want to get their book out and start earning money, and readers love the content.

But readers who notice grammar, mechanics and the like will get caught up in the errors. And if there are too many of them, the writer loses authority. Especially if the writer is self-published.

Writers planning to self-publish or find an agent are advised to hire an editor to not only fix the errors, but to notice things that we, as writers, skip over knowing what we’ve written and believing it all makes sense.

Errors on the Page

I just read a great book about self-publishing, because I’m planning to put a couple of my books on the market. The content of “Kindle Bestseller Publishing: The Proven 4-Week Formula to go from Zero to Bestseller as a first-time Author!,” by Gundi Gabrielle, is great, and I got the tools I need, including how to launch a new book, get great reviews and please Amazon to get even more readers. I learned the steps of submitting a book on Kindle Direct Publishing and what to expect along the way.

In other words, I give this book a great review, because the content is well-organized without over explaining or skipping over anything. But I just got a little tripped up on the grammatical errors—the writer said to hire an editor as part of the self-publishing path, but maybe her editor focused on overall content and not the details.

A Before and After Sample

Here’s a sample of before and after of what good editing can bring to the page (also see above):

BEFORE: Don’t forget to add your book link to the “Review Request” page in the Kindle version and then upload/ publish again.

You will probably have to re-upload your book a few times before launch day, because there are usually corrections, additions, links not working, etc.

Also, add the book link to your website and add reviews as they come in.

Keep building buzz on all your social media, friends, family, colleagues, mailing list, forums, Facebook groups, Reddit threads, Goodreads. Anywhere you can possibly mention your book—Do it!—And spread the excitement!!

You can also add a press release, schedule interviews with relevant newspapers, blogs, podcasts, and local TV stations. Whatever can help spread the word about your book. Guest posts during launch week can also be very powerful as are daily short excerpts on Facebook to let people take part in your bestseller journey.

AFTER: Don’t forget to add your book link to the “Review Request” page in the Kindle version and then upload/ publish it again.

You will probably have to re-upload your book a few times before launch day, because there are usually corrections, additions, and links not working, etc.

Also, add the book link to your website and add reviews as they come in.

Keep building buzz on all of your social media accounts; with friends, family, and colleagues; on your mailing list and forums; in your Facebook groups; in your Reddit threads; and on Goodreads. Anywhere you can possibly mention your book—do it!—and spread the excitement!

You can also add a press release and schedule interviews with relevant newspapers, blogs, podcasts, and local TV stations. (Or it can read as: You can also add a press release, schedule interviews with relevant newspapers, post blogs, upload podcasts, and make appearances on local TV stations.) Whatever can help spread the word about your book. Guest posts during launch week also can be very powerful as well as daily short excerpts on Facebook to let people take part in your bestseller journey.

Great Sentence Structure

The main issue with this page is that the verb tenses and nouns do not align and are inconsistent in the lists presented in the last two paragraphs. Also, one exclamation mark suffices. Otherwise, the writer looks like they are in high school, doing things like putting hearts in place of the dots over the letter “i.” However, the content here is well-informed and obviously well-researched. It just needs a tweak or two.

Why Good Writing Still Matters (and crappy writing loses readers)

Achieving good writing is easier than trying to line up ducks on a snowy, winter day. And here in Colorado, winter extends into spring!

I started reading an article about a topic where I had the opposite opinion of the writer, and after slogging through the first paragraph, I figured I’d get the message in the second paragraph.

Quite frankly, I wanted to learn something and maybe even change my opinion or alter it in some way, since I try to be open-minded.

Stopping in the Middle

I skimmed to the halfway point, then stopped reading, because the writer never got to the point. I’m busy, even stuck indoors during the stay-at-home executive order for the state of Colorado (and other states). I just don’t have the patience for poorly written content—and I’m not alone.

In our fast-paced, fake news, article- and blog-heavy society, we don’t spend the time reading as if studying for a final or needing to absorb the content. It’s click and move on.

Achieving Good Writing

Good writing needs to get to the point right away (this excludes fiction and poetry that’s more about atmosphere and storytelling with the time and space to build plot, character and description). It needs to make apparent the theme or main topic of the subject, covering what you want to say in one to three sentences.

Good writing has a lead in, just like a news article, with a short story or a compelling detail that peaks interest. The reader wants to learn more and reads the second paragraph, or in journalism speak, the graf.

Good writing also has structure, moving from one point to the next with enough details supporting each point but not overly describing or going off on a tangent, or off topic—this loses the reader.

And good writing has transitions, so that paragraphs flow from one to the next.

Losing Bad Writing

The article that annoyed me is lost. I won’t find it again, nor did I get the writer’s intended message, because I clicked and moved on. Good writing that flows moves the writer from point to point, keeping the reader within the text. The reader stays until the end. Start to finish, that’s what you want in article absorption.