Shelley Widhalm

Archive for the ‘Blogging Tips’ Category

Write Fluff-Free (and get Clicks and Stays)

In Blogging, Blogging Advice, Blogging Tips, Writing Tips on April 21, 2019 at 11:00 am

AtTheYard2 06-2018

Get rid of the extras to get readers to click and read, just like trying to focus on a tree in a busy Florida landscape.

Writing can get a message across, but there can be a lot of fluff, or something to skip over and move on.

The idea is to get attention—with the first sentence of a story, the headline to a blog or article, or the top item of a list. Don’t let them scroll or scan on to the next paragraph or item, but keep them locked within the body or the story. Get them to click and stay.

Want Action?

But don’t stop there. Get them to take action—either by getting lost in the storytelling and not leaving the book or wanting what you have to sell, offer, promote or persuade. What you’re doing is engaging them in the moment and leaving an impression. They remember what they read instead of letting it sift out like all the clutter in a house or office.

Cutting out writing clutter results in a clear, concise and compelling style that has spark. But how do you add spark to your writing?

You can practice and put in the time, so that writing moves from desire to habit. It’s not a one-day thing to achieving that place of great, high-quality writing. It’s a matter of discipline, motivation and inspiration.

Or, you can find someone who loves writing to do the work for you. Make sure they know the key aspects of your message, or what you want to say and hope your readers will learn, get inspired by or do.

Want Spark?

To get that spark in writing and storytelling:

  • Lead in with something new, interesting, different or compelling.
  • Keep to the topic on hand without veering off into tangents.
  • Add enough detail and description but don’t overdo it. Keep adverbs, those words ending in –ly, to a minimum.
  • Describe things using two or more senses, like sight, sound and taste.
  • Establish all of the elements of telling a story, such as setting, character, plot and dialog. This works even when talking about your business—where and when were you founded, who are the staff, what stories do they and you as the owner have to tell, and what are your favorite quotes about what you have to offer?

For action-taking, once readers and customers know you, they will be intrigued. Once they realize you can help them with their pain points, or what takes away from their own time, energy and resources, they’ll look to you as problem-solver. They’ll see you as story crafter creating The End, or I’m Sold!

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Blogs Key to Telling a Writer’s Story

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice, Writing Motivation, Writing Tips on March 31, 2019 at 11:00 am

Flowers-CoffeeShop 03-2018

A flower assortment from a downtown Loveland, Colo., flower shop decorates the counter of a local coffee shop, demonstrating that a touch of color makes customers want to stay longer. The same thing happens with readers and good writing.

Blogging is a great way to tell your story, but how to get that message across takes some knowledge about your readers.

What is it that they want to see in your blog? It’s like a storefront but instead of opening the door, it takes a click.

They want to discover the latest news about your writing career. They want to know about your projects and get behind-the-scene peeks into your working processes and inspirations and motivations. They want to learn how you find and tell a story. And they want to know what’s up next, a short story or a full novel, and if they can support you in any way.

Blog ROI

Blogs are pervasive, but they also can have a ROI by helping writers look personal and inviting. Writers demonstrate that they want more than sales but connections. Likewise, blogs demonstrate expertise but in quick, direct messages.

Blog posts don’t need to be long with 500 to 700 words optimal. A blog that is 300 to 400 words is considered short, while a blog 1,000 or more words is long and article length.

Blogs crafted with a focus on the audience and what they care about will get more attention than SEO-centered blogs written solely to build a platform. They are not about clicks and quits—the audience sees the content is valueless and moves on. The audience stays for the quality, just like they do when they find a writer they love and can’t get enough of, visiting their websites, signing up for their newsletters and rushing to Amazon or the bookstore for a new release.

Click and Stay

To get a click and stay, here are some things to consider.

  • Identify your target readers, or who you want to write to, avoiding writing to everybody, therefore to nobody.
  • Figure out what your readers want to learn about your writing career and projects and then create the content, instead of writing whatever comes to mind.
  • Demonstrate your expertise on a subject related to writing or your projects.
  • Regularly talk about your main subject, but add some variety to keep up the interest.
  • Be specific, give examples and avoid going off topic into tangents.
  • Tell your story with details and descriptions, so that the audience can picture what you have to say.

Schedule It In

Make your blog routine, so your readers know what to expect and can mark it on their calendars. Make sure to post according to a schedule, such as once a week or even monthly, and on the same day. Sporadic blogging, especially every few months, shows a lack of commitment to the blog—plus, it’s unpredictable for the audience.

On a personal note, I aim for once a week, but when I get busy, I find that I end up skipping. But I always come back to it, not wanting to give up something I started in 2011.

 

Why Businesses, Writers Need a Regular Blog

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice, Writing Tips on March 24, 2019 at 11:00 am

GeeseSummer9 2016

Blogging is a way to separate you from the crowd, just like the ducklings huddled together eventually will go out on their own.

Everyone seems to have a blog from writers to business owners, but are they a necessity?

With more than 150 million blogs in existence, it seems like a key way to promote what you have to offer to your readers, customers and clients. Google certainly likes blogs and other written content for Search Engine Optimization and higher online rankings.

Beyond SEO

But blogging goes beyond simple SEO. A blog is part of branding, an aspect of creating a platform and a form of marketing.

Consistent, quality blogging creates an image and demonstrates expertise and authority in a niche. It gets readers to turn to you, because, over time, they begin to value your knowledge and how you relay that knowledge, plus your values and what you see as most important. It’s a way to connect in the fast-pace world of social media that feels a little more personal.

Blogs should educate, inform and entertain and not be solely written for SEO purposes. Content-mill produced blogs are written to get clicks—what’s created is SEO-stuffed with little meaning and value. They only are about quantity, not quality.

Quality Blogs

Alternatively, writing regular quality blogs create relationships, build audiences and convert readers to fans, clients and customers. They result in engagement and a following.

Research shows that blogs should be posted once a week on the same day of the week, and not randomly, especially with big gaps of time and a lack of focus in topic. To create quality blogs, think about your target market. Who are you writing to? What voice do you want to use to reach them? What is it you want to say?

Blogs are a way to talk about your business, your newest product or service, your latest book or your artwork. It’s a way to show your process of creation. It’s a way to show what attracts fans to your business or what you have to offer and why you are the best pick.

Blogging Advantages

Here are some advantages of blogging. Blogs can:

  • Put you in front of your customers, serving a similar purpose as an ad or marketing materials.
  • Bring traffic to your website.
  • Nurture and build a relationship with your audience through regular connection.
  • Separate you from your competition.

Blogs also can be used to tell your story and to make your business, platform or website look personal and inviting. The good news is they don’t have to be written by you—you can hire a ghostwriter to get great quality and a consistent approach that brings readers back wanting more.

Why Blogging is Important in 2019 (a blogging checklist)

In Blogging, Blogging Advice, Blogging Goals, Blogging Tips on February 17, 2019 at 6:00 pm

GeeseSummer3 2016

Blogging keeps you on the edge of things!

It seems like everyone should be blogging from business owners to writers to anyone who wants to get their writing to readers, customers and clients.

If writing seems painful, or there isn’t enough time, should you start or continue a blog? Is it authentic to blog just because it’s popular? Are blogs essential to promoting your writing, your project or your business? Or do they keep you away from what you really want to do?

Google favors blogs and other written content for Search Engine Optimization to give businesses, nonprofits and individuals higher online rankings, especially for recent content.

Blogging as Branding

But blogging goes beyond simple SEO. It’s part of branding. It’s an aspect of creating a platform. And it’s a form of marketing.

Consistent, quality blogging creates an image. It demonstrates expertise and authority in a niche. And it gets readers to turn to you, because, over time, they begin to value your knowledge and how you relay that knowledge, your values and what you see as important. Blogs also create relationships and convert readers to customers, resulting in engagement and a following.

Research shows that blogs should be posted once a week on the same day of the week, and not randomly, especially with big gaps of time and a mishmash of topics. Medium-sized blogs generally are 500 to 700 words, while article-type blogs are 1,000 words are more.

Blogs should educate and entertain and not be space fillers vying for that SEO. Content-mill produced blogs are written only to get clicks—what’s created is SEO-stuffed with little meaning and value. They only are about quantity. Think about your target market. Who are you writing to? What voice do you want to use to reach them? What is it you want to say?

Blogs are a way to talk about your business, your newest product or service, your latest book or your artwork. It’s a way to show your process of creation. It’s a way to show what attracts customers specifically to your business. And it shows why you are the best to offer what you offer.

Blogging Advantages

Here are some other advantages of blogging. Blogs can:

  • Put you in front of your customers, serving a similar purpose as an ad or marketing materials.
  • Bring traffic to your website.
  • Nurture and build a relationship with your audience through regular connection.
  • Separate you from your competition.

Blogs also can be used to tell your story and to make your business look personal and inviting. They’re not just about what’s for sale.

Keeping up with Blogging During the Holidays

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice, Writing Tips on December 9, 2018 at 6:00 pm

ZoeyUnwrapsGifts2 12-2017

Blogging during the holidays is like giving your pet a bunch of presents—readers like to open up your blogs and see what you have to say at all times of the year.

Writing a blog, even during busy holiday times, can be a cheerful enterprise.

Blogging can fit in with holiday lights and letters, holiday get-togethers and fancy holiday parties. Blogging weekly, every other week or monthly is a commitment, and the holidays should be a way to celebrate the desire to blog—even if parties and good food offer the bigger draw.

You can do both—write quickly and efficiently (or hire someone else to be your ghostwriter/ghost blogger) and still have time for the other fun.

Your readers look to your blog and expect to see what you write at all times of the year—even at Thanksgiving and Christmas, Hanukah and any of the other holidays. That’s because blogging is a way to build your expertise. It’s a way to spread your thoughts, ideas, opinions and knowledge. And it’s a way to promote your project, event, company, service or favorite topics.

Blogging Basics

Here are a few “rules,” or things to keep in mind about blogging:

  • Blogs should follow a schedule to keep up the interest. Weekly is best, but monthly is OK. Inconsistent blogging causes you to lose readers and get lower rankings from the search engines. Blogging on a regular basis is a way to give updates and provide new material, provide fresh content and get higher rankings.
  • Blogs can vary in length. Blogs are considered short at 300 to 500 words and optimal or medium length at 500 to 700 words. Blogs that are 1,000 words or more are considered long or article length.
  • Blogs should have short paragraphs—usually one to three sentences—with lots of bullet points and subheads within the content.
  • Blogs should have original content targeted to a specific audience with new, updated and engaging material.
  • Blogs do best when they follow a theme and focus on a topic or set of topics to keep up the interest.

Make Blogging Fun

How do you make “the rules of blogging” fun? Think of it as work with a reward. Literally, do the writing and then go to the party, knowing the work is done. Acknowledge the accomplishment, tracking it on a spreadsheet or a check-off list. Make it part of your routine.

Break it up into smaller tasks. Write for a few minutes and then set it aside to make it feel like less work. Write about something that interests you or find an angle that is interesting within the subject that may not be as compelling.

And, best of all, create a blogging editorial calendar with a weekly, bimonthly or monthly plan to identify what you covered and would like to cover. Do this for next year, turning your holiday cheer into a New Year’s resolution. Happy Blogging in 2019!

Blogging Blunders (and how to get motivated)

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice on April 1, 2018 at 5:00 pm

Notebook2

Blogging on a regular basis takes motivation (and discipline).

I fell off the blogging bandwagon last month, skipping my blog for three weeks and feeling guilty about it.

I wrote a blog about this experience but lost it through some stupid copy-and-paste move. I’d written about how I’d failed to blog and also was excited about spring, but got too busy to actually write my blog. I said I thought about my blog late at night but was too tired to pop out of bed to write.

Finding time to blog in the busyness of everything, especially with that lost hour with the transition out of winter, can be difficult. I wrote something about finding the motivation to blog and the steps to go about it.

I wrote how motivation’s opposite is frustration, the result of encountering obstacles to a goal or project—like losing your work. It can be a feeling of being stuck, of not getting anywhere no matter what you try to do. Motivation, on the other hand, is the desire to do something and the drive to carry out a goal. It is what causes you to act.

Finding Motivation

Here are some other thing to do to keep up the motivation to blog, write or do something you feel like you should (or want to) do.

  • Remember your original goal or what you want to accomplish.
  • Set aside time each day or week, even five minutes at a time, to help you reach the goal.
  • Keep track of the steps you take and time you put in toward the goal.
  • Realize that setbacks will happen (I wanted to cry when I accidentally deleted what I wrote, but instead I rewrote my blog, even if it might not be the greatest piece of writing).
  • Take credit for each accomplishment toward the goal.
  • Don’t allow for excuses, at least most of the time.
  • Forgive yourself if you get sidetracked or frustrated.
  • No matter what, retain the commitment.

What Exactly is Motivation?

I looked it up and found that motivation, which can be intrinsic or extrinsic, has three components, that of:

  • Activation, or the decision to initiate a behavior.
  • Persistence, the continued effort toward a goal even though obstacles may exist.
  • Intensity, or the degree of concentration.

The key is to remember the goals and the eventual rewards and that, even with setbacks, things can get crossed off of that to-do list. And maybe you’ll get a like or two or a comment, like the old days of putting things on the fridge.