Shelley Widhalm

Posts Tagged ‘Writing’

Writing and Time Management (to get to that important writing space)

In Writing, Writing Advice, Writing Discipline, Writing Goals on September 10, 2017 at 5:00 pm

(Photo by Steve Stoner/Loveland Reporter-Herald)

Shelley Widhalm in her reporting days chases after a story during a county fair parade, while trying to multitask with her camera.

Considering that I consider myself a writer, I have let time dis-management get in the way of what I love.

Yes, I made up a word for my inefficiency at time management. I’m used to a 9-to-5’er, but starting a business and taking on a part-time bridge job (that’s fun because I get to wear a baseball cap, run around and be busy) has shown me that I’m not as skilled at using my time as I thought. In other words, too often I’ve exhausted myself and gotten overwhelmed, resulting in dreaded wasted time.

When time isn’t well managed, efficiency can be affected as well as how quickly work can be produced and the quality of that work. To feel more at ease and in control, I found a few ways to better manage my work day to free up space and time for my personal writing and to make the most of the writing and editing work I do for my business.

First, I learned I shouldn’t think of all of the tasks I have to do for the next day or week all at once. I tended to blow them up in my mind, thinking something that will take 10 minutes would take a half-hour or longer. I exaggerated, and then I worried, falsely believing that I’d never get it all done.

So, what I now do is break up what I have to do into small chunks, doing the most important things first, using lists to prioritize and get rid of any unnecessary things. With a boss, my tasks list was defined for me, but out on my own in the big world, I had to figure it out, get organized and develop systems. I had to get intimate with the time clock.

Time Management Tricks

Here are a few other things I’ve learned about time management:

  • Focus on one task at a time. Though multitasking sounds trendy and is touted as professional, the brain actually switches from like task to like task but can’t do both at the exact same time. The brain, however, can handle two dissimilar tasks at once, like listening to an audio book while driving. (Check out the “Mindfulness Pocketbook, Little Exercises for a Calmer Life,” by Gill Hasson).
  • Don’t squeeze too many tasks into the day, causing the time devoted to each one to become frayed or frantic.
  • Don’t procrastinate tasks, because with procrastination comes the guilt of needing to do the one thing but not doing it now, resulting in wasted thought time. Plus, the task can be broken into smaller chunks if there is a longer deadline.
  • Devote your entire attention to the task, ignoring email or other distractions.
  • Switch tasks when you get tired or thoughts seem to slow down and come back to it later with a fresh perspective, unless, of course, the deadline is immediate.
  • Mark down how long it takes to do each task—three months into my business, I started tracking how long I spent on everything, devoting a surprising half-hour ad day on email (I’d thought it was less). This helped me identify how long it took for each different task, especially to speed up the process.
  • Set a time limit for each task, but allow for some overage.
  • Don’t get caught up in too many details of the task, spending too much time on any one aspect. Be thorough and accurate, but don’t dwell or aim for 100 percent, absolute perfection.
  • Identify your most productive times of the day and set aside easier tasks or chores that are routine and do not require much thought. Be sure to do something on the weekends, even for an hour or two, to make for less work later.
  • Use waiting times, such as in an office or in line, as a time to do portable tasks, such as jotting down ideas or answering emails.

Fit in the Breaks

And lastly, take breaks, including between and during tasks. A short walk once an hour is ideal to stretch muscles and invigorate the mind and body to get ready for more work.

Some, or all, of these time management ideas can be used for writing. Be sure to set aside time every day or week for writing, so that it isn’t forgotten because of all of the tasks that have to be done. Have a place to write. Squeeze it in when waiting in those lines. Keep a notebook with you. And take pride when you do write, another task accomplished.

 

Advertisements

Writing and Mindset (or being purposeful in “now” writing)

In Loving Writing, Mindset, Reflections on Writing, Writing, Writing and Mindset on August 27, 2017 at 11:00 am

Notebook1

To get into writing, try mindset and thinking about the “now” of the moment.

Mindset, or giving purpose to your direction, is a term I hear in the business world, but it’s just as applicable to writing—so are other business terms like lean startup, actuation and effectual thinking.

Mindset, as defined in decision theory and general systems theory, is a set of assumptions, methods or notations held by an individual or group of people. It’s also indicative of worldview and a philosophy of life.

Mindset: In the “Now”

A writing friend of mine simplified the concept, explaining it as being present in the moment and appreciating the “now.” Being present to writing takes letting go of past “failures,” erasing the idea of being stuck, which is going back to the past, and immersing immediately and in the now of writing.

Stanford University psychologist Carol S. Dweck, Ph.D., defined growth versus fixed mindsets in “Mindset: The New Psychology of Success,” published in 2006. A fixed mindset sees abilities as fixed, while a growth mindset allows for abilities to be developed and growth to occur.

Seeing your abilities as changeable is motivating, while seeing them as talent that cannot be adjusted is self-limiting. The idea that writing is something that can be learned and improved upon gives that motivation to try—it’s a way to bypass excuses and writer’s block, because even if it’s painful to write, doing it moves it forward. It’s growth no matter how and when you write.

Effectual vs. Causal Thinking

In business theory, a similar growth mindset occurs with effectual thinking, as opposed to more traditional causal thinking.

Cindy Skalicky, owner of On Point Communications, LLC, gave a presentation July 25 at the Loveland Business Development Center, “Mastering the Model: A Closer Look at Effectuation, Lean Startup & Business Model Canvas.”

“With small businesses, there is so much uncertainty from the beginning that causal thinking won’t result in the best outcome,” Skalicky said. “Causal thinking is effective if you already know about your business model, customers, products and what works and doesn’t. Effectual thinking is the opposite. With that, you need to take inventory of the self, what you’re good at and what you’re trained to do.”

With effectual writing, you begin with where you’re at in a project or within your abilities. Alternatively, with causal writing, you have a plan or outline for the writing without allowing for character interruptions and plot diversions; you stick strictly to the plan.

To write effectually, you may plan but you also adjust.

Skalicky compared aspects of causal and effectual thinking, which have one similarity and differ in everything else. They both involve predictions made at the beginning. But with causal thinking, there’s a specific goal in mind, an execution plan is implemented and data is gathered from the existing market and competition. Effectual thinking is having a basic idea or leaning, an idea of a plan and looking to the self and customers for the data.

“Effectuation is about me in relation to my idea,” Skalicky said.

Effectuation in Writing

In the writing world, effectuation is you as writer in relation to your story. You look to the story for the plotlines, letting the scenes unfold as you write, while having a rough plan in the back of your mind. This is a mix of writing by outline or being a plotter, combined with pantsing writing, or writing by the seat of your pants and writing as you go.

Another business term, actuate, refers to putting things into action or setting them in motion. To actuate your writing, you set things in motion by creating character identities and placing them in situations where they begin to act and speak according to who they are but also within the circumstances of the novel’s plot. They act and react as the story unfolds, but you haven’t planned out every little nuance of their activities and behaviors.

Actuate also works in relation to you as the writer. You can think about what actions you take in the now that will carry forward your writing goals. If you skip writing for a long period of time, motion will be halted and your writing will be less purposeful. You’ll be out of the mindset of the now of writing.

Lean Writing

A lean startup business model allows you to iterate and change your product for the better through feedback, learning from mistakes and failures and continuous small improvements, Skalicky said.

The same thing happens with writing—if you let it. You write and as you get into the writing, the characters and plot strands create their own feedback loop, and you, as the writer, can take note of what to change in the plot as you go along, or at the end when the revision process occurs. The writing won’t be perfect the first time, so you build and measure and learn, and pivot and persevere as needed. The writing then becomes in the now as it moves forward and backward in that loop until the strands are tight, and what you have is a MVP, not a Minimal Viable Product but maximum and viable.

It’s purposeful writing allowing for a mindset that accepts both the now and the possibility for change. You’re getting your MVP to market fast, or you’re writing quickly to get it out and then you go back to improve and improve some more.

What is it Like to be a Writer? (or random musings on the writing life)

In The Writing Life, Writing, Writing Advice, Writing Discipline, Writing Inspiration on August 20, 2017 at 11:00 am

Interview1

I like writing both on paper and on the laptop or whatever is available when I feel inspired.

I sometimes get asked how I write as if it is a mysterious thing—it is and isn’t depending on if I’m forcing it or feeling inspired.

I’m also asked, “Can you write for me or tell me how?” I hear about ideas or plot summaries of long writing projects but also about the desire to not do the actual writing. “Could you take the project on?” I get asked.

Maybe, as a ghostwriter.

But then the research, writing and editing comes from someone else. It’s me writing as Other. The writing is not so mysterious, because it’s work, like writing a news article or a blog.

Writing as Mystery

It’s not that magical immersion into the process of writing where I lose the world and feel like I’m watching a movie, not feeling the keyboard under my fingers. For me, it’s writing as the Self and not the Other, but also a letting go of the self in the process.

To do this Self and Self-less Writing, I engage in multiple approaches to get toward poetry, short stories and novels. I look for inspiration, such as in books, poems, music, the natural and manmade worlds, and human nature, as I blogged about earlier this month in “Finding Writing Fascination (and Inspiration!).”

I rely on discipline, tracking when and how long I write and tallying my hours each week and month. I make myself write at least one to two times a week, though more often is more preferable for a regular routine. And I set up write-ins where I meet with other writers and chat and write, because that’s why we’re there providing even more discipline.

I calculate the number of words I write per hour, especially when I do speed writing, a form of freewriting where the aim is to write fast without worrying about grammar and content but keeping the focus on staying with and in the writing.

Getting Immersed in Writing

The Self and Self-less writing is an ultra-focused immersion in the process, keeping your hands on the laptop without thinking too hard or letting the editor take over. This kind of writing results in surprises as the characters seem to do their own thing and the plot unravels as if combining your unconscious mind with what needs to happen next. Connections occur from where you started to where you are at now in the storyline as the tension builds toward the final, satisfying ending.

For me, I get absorbed in the writing and love doing it, but then I hear a noise or I think a thought outside of my story, and I have to come back to the real world. In other words, I enter writing, and it’s fun; I come back to the real world, and it’s a struggle.

Upon my return, I blink a couple of times and look at the last few sentences I had written. It’s often difficult to go back into the story, as if I have to dive in. But if I do, I return to that mysterious, magical world of something beyond the writer where the creation happens.

Writing Nonfiction

When I write nonfiction, I don’t leave as such and get lost in another world, but I do get focused. I’ve done my research and have a rough outline in my head, or, in the case of an article, know how to structure it, so it’s writing out of routine. I weave together the pieces, making it tight with the overall structure and give it flow with the right transitions. I let one sentence lead to the next toward the final The End.

The magic, then, with fiction and nonfiction is to let go and let it happen with you as an ever present Self but also being and remaining Self-less, not letting the You get in the way of the Words that want to get created.

Finding Writing Fascination (and Inspiration!)

In Writing, Writing Advice, Writing Inspiration, Writing Motivation, Writing Tips on August 6, 2017 at 11:00 am

GeeseSummer4 2016

The mother duck takes her eight ducklings through the waters of the lagoon in Loveland, Colorado.

I don’t know why, but I’m absolutely fascinated with the ducks at the lagoon in downtown Loveland, Colorado.

This fascination reminds me of my fascination with writing. I have to visit the ducks—twice a day if I can, once on my way to the gym nearby and a second time when I’m taking my dog on a walk—just as I have to journal, write poems and stories, and do the more serious writing of blogs and articles.

I like watching the ducks speed race across the water to grab bugs out of the air, just as writing takes grabbing the moment and getting yourself going in that creation. Writing begins with inspiration (or with discipline and routine), giving you the needed motivation to start the process.

Inspiration can give you an idea you are compelled to put into words and shape into a poem, story or other form of writing. It can offer up a feeling or a desire to express something from within. It is that mental stimulation you need to feel or do something creative.

To get started, inspiration can come from books, poems, music, the natural and manmade worlds, and human nature. I purposely look for inspiration if I’m stuck in a writing project, or I let the writing happen as I rush to get to pen and paper or my bright blue laptop.

Here are Ways to Find Inspiration:

  • Read a beautiful description in a book or a poem, thinking about how the language is used to capture a moment or a story. What are the details of the description, and what does it make you think about? What words did the writer choose, and what words would you choose? Take the description and turn it into a basis for a story, a scene or a detailing of character.
  • Listen to a song to feel the mood it evokes and notice the words, beats and melodies it expresses. What does the music make you think about? What images or pictures come to mind? Try to translate the rhythm of the music into your own writing, turning the sounds into a mix of your words and the words of the song.
  • Visit nature, such as sitting next to a flower bed or by a body of water, and describe what you see, the weather and the look of the sky. Try a mini-writing field trip in the mountains, an arboretum or public garden, or the city streetscape where there are benches, potted plants, trees and sidewalk gardens. Let the unfamiliar experience give you new words or ways of getting at description. Is there something you hadn’t noticed before in this new place? Is there a detail you could delve into further to flesh out what you want to say?
  • Hang out where people like to congregate and do some eavesdropping. Try coffee shops, restaurants, malls, lounges, airport terminals and beaches and pick up snippets of conversation. Does something you hear give you an idea for a story or a description? Is there a phrase or a way of speaking that strikes you that you can capture in a character’s voice or use to evoke mood in a poem or story?

Be Sure to Use All of the Senses:

While you stage your inspiration, amplify your awareness of what’s around you, using all of the senses—sight, hearing, taste, touch and smell—to make your observations. Describe things as you experience them or as they are happening. Or make a list of descriptive words you can pick up from your environment, and then play around with the individual words to see what kinds of sentences and paragraphs can result.

Instead of agonizing over each word and waiting for the perfect moment, release your mind and let the writing be a sort of discovery process. You discover what you want to say as you write.

That’s why I like visiting the lagoon and discovering the changes in the ducks. I watch them as puffball ducklings eat all day long to become teen ducks and then adult ducks, and I love watching them snap, grab, squeak and squawk. They snap up their necks to grab bugs. They snap at babies that enter their territories, even if they have teens and the ducklings are tiny. And they snap at their own to keep them in line.

This snappiness is protective and a matter of survival, but it also is a way to grab what you want and need. It’s part of a writer’s own survival kit.

 

The Ins and Outs and Benefits of Journaling

In Freewriting, Journaling, Writing, Writing Advice on July 16, 2017 at 5:00 pm

Journals3

Journals can be used for multiple purposes beyond recording daily life.

Journaling is like pre-writing, or it can be a form of record-keeping.

It can be private or public, as in the case of blogs, which technically are considered digital diaries.

And it can be practice toward fine-tuned quality writing.

A Dozen Journals

I have a dozen journals, each with its purpose and different sized cover and pattern. I’ve journaled since second grade, a process that’s essential to my day and to my growth as a writer. I record what happens, the things I do and my interactions with others.

I find comfort in the result: my days are tracked, and I have a reference to recall events, conversations and even when I last gave the dog a bath. I can look back and see what I’ve learned, laugh over the drama that, now, isn’t a big deal, and, hopefully, figure out where to fix things.

I have another journal that’s my play journal. The half-dozen colored sections are designated for freewriting, book starts, book and story ideas and notes about the writing process.

Another of my journals is solely for freewriting because it already has prompts I can use when I’m blocked.

I also have a journal for the books I’ve read and one for notes on the books I borrow.

And I use one for sketching out poems I later type up.

Journaling is a form of writing that isn’t as official as sitting in front of the blank page. It’s like an artist’s sketchpad used to practice drawing skills; it’s a place to play around with language, descriptions and ideas.

The key to journaling is to write without expecting anything. Don’t worry about quality, grammar or style. Just worry about wanting to write, and by doing it regularly, the writing will be easier and the ideas will start showing up.

A Journal’s Uses

You can use journal for many things, such as:

  • Writing exercises you want to try.
  • Taking notes from what you’re reading or the things you want to look up later, such as words, phrases and ideas.
  • Capturing snippets of conversation and recording details you observe in your environment.
  • Drafting short stories and novels.
  • Playing around with language for a poem or beautiful description in a story.
  • Listing ideas for poems, short stories, novels, essays and blogs.
  • Compiling character sketches with magazine cutouts, found objects and written descriptions.
  • Pasting photos or describing settings and the buildings and places in your story or poem.

I forgot to mention that I even have a mini-journal, it’s a miniature composition book, to take notes on anything and everything I encounter in a day, and then those notes go into the proper big journal.

I’ve journaled since second grade and probably have written a million words, most of them pretty boring about the routine, mundane aspects of life. But there’s gossip and intrigue, plus the whole figuring-out-life thing. And collecting those cool ideas for later …

 

Freewriting First, Revision Second

In Freewriting, Revising, Writing on June 25, 2017 at 5:00 pm

Notebook1

Don’t get out the red pens until after the writing occurs to keep away the pesky internal editor.

Fast writing lets the words flow without worry and the internal editor.

With fast or freewriting, the idea is to not think about or plan your writing and instead to sink into your imagination. Express whatever is there in you, and then figure it out later. Realize, though, once there is written content, the words and language are containers for thoughts but aren’t always exact.

In other words, you can go back and revise. And revise again.

Simplicity or Complexity

Before revision can happen, you either start with simplicity or complexity.

With simplicity, one approach is speedwriting, writing as fast as you can, knowing the goal is to write as many words as possible within a certain timeframe. You write what comes to mind, getting rid of the internal editor, saving the planning and organizing of the content and the plotting of the story for a later step.

Or, you might start with complexity. You turn difficult, hard-to-grasp thoughts into lucid form, and then fit them into language that makes sense. Yo can make the writing clear and concise and expressive of what you intended through the revision process.

When I’m revising, I like to do a first read-through for errors in spelling and grammar, words that are missing or misused, and sentence structure that is awkward or clumsy. I also think of the overall structure of the content or story, usually in the second edit. I probably should reverse the process, but I can’t get past the little errors before getting to the big picture.

Here’s a sample revision checklist of things to look for, such as:

  • Check for sentences that don’t make sense.
  • Omit needless words to get to the essential meaning or intention.
  • Notice consistency in verb tense.
  • Replace adjectives and adverbs with nouns and verbs.
  • Vary the sentence structure.
  • Identify areas where transitions are needed.
  • Avoid repetition of words, facts and details.

For my fiction writing, I try to spot any scene issues, like partial scenes, or scenes that are drawn out or are lacking detail. I ask if the overall story makes sense. Is there enough at stake in the plot? Are there any boring parts or parts that are over-explained? Are the characters well-developed and seem like real people, or are they flat with predictable traits?

Here are a few things to look for during additional edits:    

  • Use the active voice whenever you can.
  • Get rid of clichés, unless used for a specific purpose or as a character trait.
  • Write visually and make sure some or all of the senses are used, including sight, sound, touch, hearing and taste.
  • Tighten the dialogue, cutting unnecessary conversation fillers like, “How are you doing?” and areas where conversation seems to repeat.

And most importantly, make sure you’re showing and only telling when necessary.

Writing Out Your Soul

In Reflections on Writing, The Writing Life, Writing, Writing Inspiration on June 18, 2017 at 5:00 pm

Journals4

Writing is a way to craft internal processing into interesting stories and content.

Writing is like confronting your soul.

It digs to let the subconscious come forward, while the conscious part of the mind thought it simply was taking notes and plotting out the story. The subconscious has things to say you didn’t necessarily know about or were too busy to give any attention to … until you have no choice but to listen.

The inside stuff comes out in unexpected ways exposing what you won’t admit in your head. Even if your writing is all about the characters, plot and setting that doesn’t seem like you, there is a piece of you in the words that unravel into the form of story.

The unraveling happened to me when I wrote my young adult novel, “In the Grace of Beautiful Stars.” Fifteen-year-old Grace Elliott, my main character, faces impeding homelessness and tries to save her family through money finding. She wonders if her ability to find fives, tens and twenties is a gift, a coincidence or something she’s manifesting.

While writing the book, I consciously looked for money and found coins and dollar bills, but afterward realized I was searching for more. I’d let life dictate how things happen to me, taking jobs and making decisions because I thought that was all I could get. I wasn’t confident even if I had a mostly comfortable childhood.

At a young age, Grace worked hard to save herself and her younger sister, who she’d protect to the death like the sister pair in The Hunger Games. I feel guilty I had teased my younger brother—I dressed him up in girl clothes and made him play my girly games. I left him out when my girlfriends came over. I sent him away with candy.

The brother who as an adult I adore married last weekend, and the time leading up to it, I felt jealous and sad and questioned what our family will be like now.

I thought about my mother, too, and how I’d been angry with her when I was a teen and then in my thirties and for a spot in my forties. She didn’t deserve my dragging up the past, but like Grace, I had mother issues over things that, really, had more to do with me. And then once I realized what I was doing, I had to forgive myself for being angry with her.

I realized as I wrote Grace and revised her story, my subconscious wanted to come out and tell me to collect, not money, but self-love, self-worth and self-value despite what life does on the outside. It let me know I don’t have to be an adult with mommy, money and fear issues.

What I’d done is “Write straight into the emotional center of things. Write toward vulnerability. … Tell the truth as you understand it. … Truth is always subversive,” as Anne Lamott said in Bird by Bird.

Writing is an emotional experience that causes joy and pain and love, and as you write, or after, you wonder what exactly happened. You ask yourself, “Why do these words cause me to feel things I didn’t know where inside and now are outside?”

Writing gives you the ability to see new things. And to feel, and to describe and hear and absorb.

Writing is emotional, intellectual and an interior process. We, as writers, need to tell our truths and our stories. We need to be at a place of perspective, so we can write about it, even if it’s fiction, because writing comes out of that center and our knowledge and experience.

Note: My blog appeared as a guest blog on June 14, 2017, at the Writing Bug, a blog by writers for writers published by Northern Colorado Writers, at http://www.writingbugncw.com/2017/06/writing-out-your-soul.html.

 

Finding Time & Space to Write/Blog

In Writing Advice, Writing Spaces on June 11, 2017 at 11:00 am

ZoeyCTree3

Zoey the Cute Dachshund, a lapdog, offers a great companion for writing on the laptop!

What if you don’t have enough time for writing or blogging?

Part of writing process deals with the “what” and the “where.”

The “what” is doing the actual writing and the “where” is the physical place you, the blogger, feel most comfortable sitting down and creating the content. But this comfort shouldn’t limit you to writing only when you can show up to do the work.

Make writing more entertaining by sneaking it in and knowing where to find a few good spots. Don’t let the excuse of not having the space or a short amount of time prevent you from starting. Realize where you write doesn’t have to be perfect and that you can make do just so you can write, even if it’s not at a desk or table.

Start by carrying a notebook wherever you go, except maybe the gym or the swimming pool. Inspiration can hit at unplanned or even awkward moments, such as when you’re out with friends or in a public, non-coffee shop place where pulling out a napkin or scrap of paper isn’t the norm. But do it anyway.

Finding a Writing Spot

To find a good writing spot, ask yourself a few questions, making sure you’re ready to write. For instance:

  • Do you need quiet or activity around you?
  • Do you need background noise—such as conversations, music, doors opening and closing and the sounds of food or drinks being made?
  • Do you want an area that’s open or cozy? Do you like working outside or in a small room, such as a closet converted into an office?
  • Do you need bright lights or sunshine, or do you need cloudy weather and low lighting?
  • Do you want to write alone or be around other people?
  • Do you want your things around you set up in a special way?
  • Do you want to go somewhere away from home and the excuses of chores and whatever else can distract you?
  • Do you have a time of day when you do your best writing? Do you need a routine, or a schedule?

Other Ideas for Writing Spots

Here are a few places you can try: a desk in the bedroom or living room, the library, coffee shops, restaurants, the mall or a porch, deck or patio as long as the weather is warm and the wind isn’t blowing.

Once you find a spot you consider inspiring, yet comfortable, make that your go-to, your office, your special place to engage in and do your blogging writing. It will then become that room of your own.

Creating an Attention-Grabbing Blogging Voice

In Blogging, Blogging Advice, Voice, Writing, Writing Advice on June 4, 2017 at 11:00 am

DinneratHouse3 12-15

My dog Zoey employs multiple ways to get my attention and the attention of everyone else!

To get noticed in the crowded blogosphere, how can bloggers get attention and keep that attention?

One way is through their voice, or how they use language and display their written personality. Readers become fans of a particular blog when they know what to expect—the voice is consistent and recognizable and the content has a clear purpose, such as providing information, entertainment or motivation.

Bloggers set themselves apart by having something original to say and a unique way of saying it. They’re not just blogging to grow their audiences, get clicks and drive traffic to their websites. Instead, their content is authentic and real and doesn’t read like a mishmash of sentences saturated in SEO-heavy language.

The Sound and Appearance of Writing

Voice, at the simplest level, is how bloggers or writers sound and appear on the page. It’s their style, or the way they use words to describe things. It’s how they handle language, the words they choose and their techniques for putting together sentences and paragraphs. It’s a matter of their word choice, syntax and phrasing and options for structuring sentences and paragraphs.

Alternatively, the way the writing sounds can be thought of in physical speaking styles. Is the writing conversational or formal, or is it humorous or academic? Is it fun and trendy? Or cute and quirky? Is it snarky, condescending or longwinded? Or is it accessible and helpful?

Another way to look at it is does the writer sound like a computer manual, a thesaurus or a grammar book? Or does the writer offer up jargon or slang? Does the writer sound like an instrument, harsh or melodious?

Voice goes beyond sound to the appearance on the page. Is there a lot of white space or dense paragraphs with few breaks? Are caps or ellipses used to show casualness, or is there a heavy use of long words and scientific terms? Is there variation of sentence length and structure, such as subject, verb and noun interspersed with questions and partial thoughts?

Other Components of Voice

Voice also can be about story. Do the writers start in the middle and get sidetracked, or are they clear and concise, getting to the main point with just the right amount of detail not to bore the listener or induce interruption?

Voice can be about worldviews. It’s the way writers see the world and interpret events. It involves the feeling and tone or mood of what they write.

Overall, voice is:

  • The writer’s attitude toward the subject.
  • The writer’s way of telling a story.
  • The writer’s use of language.
  • The words and phrases the writer uses frequently.
  • The writer’s ways of engaging with the audience.

From the reader’s side, it’s:

  • The adjectives used to describe the voice.
  • The incentive to read in the first place.
  • The reason to continue to read down the page.
  • The connection with the writer.

Voice is the writer on the page. It is the reason they write. It’s what they choose to write about, revealing what they notice, what they care about, what matters in the world they’ve created.

And it’s what makes readers care and want to read more.

Why Blogging is Important for Writers

In Blogging, Why Blog?, Writing, Writing Tips on May 21, 2017 at 11:00 am

Are blogs like legwarmers that are trendy and fashionable, popular in the ’80s and back in style again?

Or are they like the necessary boots and thick socks that are the staple of any wardrobe in a climate with seasons?

With more than 150 million blogs in existence, it seems like everyone should be blogging from writers to business owners to anyone who wants to get their writing to readers, customers and clients.

But are blogs here to stay, necessary for your marketing wardrobe?

Google certainly likes blogs and other written content for Search Engine Optimization to give individuals and businesses higher online rankings, especially for recent content.

Beyond SEO

But blogging goes beyond simple SEO. It’s part of branding. It’s an aspect of creating a platform. And it’s a form of marketing.

Consistent, quality blogging creates an image. It demonstrates expertise and authority in a niche. And it gets readers to turn to you, because, over time, they begin to value your knowledge and how you relay that knowledge, your values and what you see as important.

“Writing creates a perceived leadership position and is a value positioning statement at the same time. It also allows those who agree with your ideas or philosophy to connect with you,” said Jeffrey Gitomer in “Little Red Book of Selling: 12.5 Principles of Sales Greatness.”

Blogs should educate and entertain and not be space fillers vying for that SEO. Content-mill produced blogs are written only to get clicks—what’s created is SEO-stuffed with little meaning and value. They only are about quantity.

Quality Blogs

Alternatively, quality blogs create relationships, build audiences and convert readers to customers. They result in engagement and a following.

Research shows that blogs should be posted once a week on the same day of the week, and not randomly, especially with big gaps of time and a mishmash of topics. To create quality blogs, think about your target market. Who are you writing to? What is it you want to say?

Blogs are a way to talk about your latest book or project. It’s a way to show your process of creation. It’s a way to show what attracts readers specifically to your writing style and voice. And it shows why you are the best to offer what you offer.

Blogging Advantages

Here are some advantages of blogging. Blogs can:

  • Put you in front of your readers, serving a similar purpose as an ad or marketing materials.
  • Bring traffic to your website.
  • Nurture and build a relationship with readers through regular connection.

Blogs also can be used to tell your story and to make your writing look personal and inviting. They’re not just about what’s on the bookshelf.