Shelley Widhalm

Archive for the ‘Writing Tips’ Category

Top 10 Tips for Writing Poetry

In Writing, Writing Advice, Writing Poetry, Writing Tips on January 28, 2018 at 6:00 pm

PoetryAnthology2 2016

Shelley Widhalm of Shell’s Ink Services reads her poetry during a poetry reading in November 2016 to launch “Sunrise Summits: A Poetry Anthology.”

Poetry is an art and a discipline that ranges from whatever goes to the very specifics of form and use of language.

It can take many shapes from free verse that is open in structure to a fixed form that follows specific rules to the semi-fixed form of prose poems. The fixed forms include sonnets, sestinas, villanelles or haikus that have specific meters, syllable counts and rhyming schemes. Prose poems combine poetry and prose through a block of text written in poetic language.

Free verse poetry doesn’t have a specific meter or syllable count or a consistent rhythm and sound. This form is open but still engages one or more of the poetic devices that add musicality to the words.

Some of the poetic devices include alliteration, the repetition of initial consonant sounds; consonance, the repetition of internal consonant sounds; and assonance, the repetition of vowel sounds. There also is onomatopoeia, or words that imitate the sounds they stand for, such as hiss, buzz or squawk, and slant rhyme, the similar sound of two words that are nearly identical.

Poems, no matter the form they take, are about feeling, emotion, stories and moments. They have tempo, rhythm, color, sound and movement as they capture an experience, thought, idea or observation.

To Write a Poem, Here are Some Things to Think About

  • Think of the intent of the poem and what it is you want to express.
  • Use the senses—seeing, hearing, smelling, touching and tasting—to capture your thoughts, ideas, feelings and observations.
  • Play around with words and descriptions, or simply put words on the page and rearrange them.
  • Decide if you want your poem to be lyrical or narrative. A lyrical poem is a snapshot or a fixed moment of time; it is a poem of a single image, thought or emotion. A narrative poem tells a story and has a plot with beginning, middle and end.
  • Avoid using clichés, generalities and vague concepts, like love, hope and war.
  • Avoid overusing trite words, such as tears and heart, opting for comparisons and concrete language instead.
  • Avoid overuse of the words “and,” “that” and “the,” which often are not needed. Cut unnecessary words to tighten the poem’s language.
  • To get to the concrete, describe the specifics, such as how a sunflower lowers its seed-filled head to show change from day to night.
  • Once the poem is written, reread it to cut excess words to get to the heart of the poem.
  • Explore what your poem is really saying and look for ideas that can be further explored. Your subconscious may have made connections your conscious mind doesn’t readily see. This can happen as you surrender to the writing and the beauty that comes out of the unfolding of words.

One Final Thought About Poetry

Poetry, no matter its form, shape or the devices it uses, becomes art as it uses language to create something of beauty, and its craft through the employment of those devices to make that beauty.


Top 10 Tips for Editing

In Editing, Editing Advice, Editing Tips, Writing Tips on January 21, 2018 at 6:00 pm

GeeseSummer1 2016

Editing is a way to get your “geese in a row.”

Editing is the hard part of writing—it’s not as sexy or as fun, unless you love fixing sentences, repairing paragraphs and restructuring the content.

There are many approaches to editing from looking at each line of the test to the flow of the overall story, blog or article. Editing can be as involved as the writing process, because it takes time and precision to find errors and make large-scale adjustments.

When I write novels, I do six or more editing rounds that take hours of work, whereas the writing is spilling out the story, trying not to think too hard about the sentences—I’ll get stuck if I do. Editing articles is quicker—usually they get two to three rounds to find those errors and check for flow, transitions and overall meaning.

In a general sense, editing involves anything from fixing sentences and paragraphs to looking at grammar, punctuation and mechanics and the entire document for the structure and intended messaging.

Top 3 Editing Rules:

  • Editing once isn’t enough—editing takes several reads to catch errors, because not every error can be noticed the first time around.
  • Editing is best done by at least two people, bringing more perspectives to the project and additional ways to find or notice the mistakes.
  • Editing is best in layers. Do a first read-through for errors in spelling and grammar, words that are missing or misused, and sentence structure that is awkward or clumsy. Then ask if there are missing details or areas to be cut that give too much detail or repeat. Edit the overall structure to determine if everything makes sense and is in a logical order with any explanations and examples fitting with the message.

7 Things to Look for While Editing:

  • Determine if there are boring parts or parts that are over-explained.
  • Look for needless repetitions, awkward transitions and poor word choice.
  • Cut unnecessary words and sentences that do not move the message along or confuse what you’re trying to say.
  • Use the active voice whenever you can.
  • Get rid of any inconsistencies in how things are stated and look for any elements that don’t carry through, such as a dropped idea or an incomplete example of the main topic.
  • Vary the sentence structures, so that not every sentence reads subject-verb-object.
  • Get rid of clichés, unless used for a specific purpose, because they demonstrate a lack of creativity.

Writing without editing is a rough draft and work that is incomplete. Editing helps get the writing to the core and essential components of what you want to say.

Finding Writing Fascination (and Inspiration!)

In Writing, Writing Advice, Writing Inspiration, Writing Motivation, Writing Tips on August 6, 2017 at 11:00 am

GeeseSummer4 2016

The mother duck takes her eight ducklings through the waters of the lagoon in Loveland, Colorado.

I don’t know why, but I’m absolutely fascinated with the ducks at the lagoon in downtown Loveland, Colorado.

This fascination reminds me of my fascination with writing. I have to visit the ducks—twice a day if I can, once on my way to the gym nearby and a second time when I’m taking my dog on a walk—just as I have to journal, write poems and stories, and do the more serious writing of blogs and articles.

I like watching the ducks speed race across the water to grab bugs out of the air, just as writing takes grabbing the moment and getting yourself going in that creation. Writing begins with inspiration (or with discipline and routine), giving you the needed motivation to start the process.

Inspiration can give you an idea you are compelled to put into words and shape into a poem, story or other form of writing. It can offer up a feeling or a desire to express something from within. It is that mental stimulation you need to feel or do something creative.

To get started, inspiration can come from books, poems, music, the natural and manmade worlds, and human nature. I purposely look for inspiration if I’m stuck in a writing project, or I let the writing happen as I rush to get to pen and paper or my bright blue laptop.

Here are Ways to Find Inspiration:

  • Read a beautiful description in a book or a poem, thinking about how the language is used to capture a moment or a story. What are the details of the description, and what does it make you think about? What words did the writer choose, and what words would you choose? Take the description and turn it into a basis for a story, a scene or a detailing of character.
  • Listen to a song to feel the mood it evokes and notice the words, beats and melodies it expresses. What does the music make you think about? What images or pictures come to mind? Try to translate the rhythm of the music into your own writing, turning the sounds into a mix of your words and the words of the song.
  • Visit nature, such as sitting next to a flower bed or by a body of water, and describe what you see, the weather and the look of the sky. Try a mini-writing field trip in the mountains, an arboretum or public garden, or the city streetscape where there are benches, potted plants, trees and sidewalk gardens. Let the unfamiliar experience give you new words or ways of getting at description. Is there something you hadn’t noticed before in this new place? Is there a detail you could delve into further to flesh out what you want to say?
  • Hang out where people like to congregate and do some eavesdropping. Try coffee shops, restaurants, malls, lounges, airport terminals and beaches and pick up snippets of conversation. Does something you hear give you an idea for a story or a description? Is there a phrase or a way of speaking that strikes you that you can capture in a character’s voice or use to evoke mood in a poem or story?

Be Sure to Use All of the Senses:

While you stage your inspiration, amplify your awareness of what’s around you, using all of the senses—sight, hearing, taste, touch and smell—to make your observations. Describe things as you experience them or as they are happening. Or make a list of descriptive words you can pick up from your environment, and then play around with the individual words to see what kinds of sentences and paragraphs can result.

Instead of agonizing over each word and waiting for the perfect moment, release your mind and let the writing be a sort of discovery process. You discover what you want to say as you write.

That’s why I like visiting the lagoon and discovering the changes in the ducks. I watch them as puffball ducklings eat all day long to become teen ducks and then adult ducks, and I love watching them snap, grab, squeak and squawk. They snap up their necks to grab bugs. They snap at babies that enter their territories, even if they have teens and the ducklings are tiny. And they snap at their own to keep them in line.

This snappiness is protective and a matter of survival, but it also is a way to grab what you want and need. It’s part of a writer’s own survival kit.


Why Blogging is Important for Writers

In Blogging, Why Blog?, Writing, Writing Tips on May 21, 2017 at 11:00 am

Are blogs like legwarmers that are trendy and fashionable, popular in the ’80s and back in style again?

Or are they like the necessary boots and thick socks that are the staple of any wardrobe in a climate with seasons?

With more than 150 million blogs in existence, it seems like everyone should be blogging from writers to business owners to anyone who wants to get their writing to readers, customers and clients.

But are blogs here to stay, necessary for your marketing wardrobe?

Google certainly likes blogs and other written content for Search Engine Optimization to give individuals and businesses higher online rankings, especially for recent content.

Beyond SEO

But blogging goes beyond simple SEO. It’s part of branding. It’s an aspect of creating a platform. And it’s a form of marketing.

Consistent, quality blogging creates an image. It demonstrates expertise and authority in a niche. And it gets readers to turn to you, because, over time, they begin to value your knowledge and how you relay that knowledge, your values and what you see as important.

“Writing creates a perceived leadership position and is a value positioning statement at the same time. It also allows those who agree with your ideas or philosophy to connect with you,” said Jeffrey Gitomer in “Little Red Book of Selling: 12.5 Principles of Sales Greatness.”

Blogs should educate and entertain and not be space fillers vying for that SEO. Content-mill produced blogs are written only to get clicks—what’s created is SEO-stuffed with little meaning and value. They only are about quantity.

Quality Blogs

Alternatively, quality blogs create relationships, build audiences and convert readers to customers. They result in engagement and a following.

Research shows that blogs should be posted once a week on the same day of the week, and not randomly, especially with big gaps of time and a mishmash of topics. To create quality blogs, think about your target market. Who are you writing to? What is it you want to say?

Blogs are a way to talk about your latest book or project. It’s a way to show your process of creation. It’s a way to show what attracts readers specifically to your writing style and voice. And it shows why you are the best to offer what you offer.

Blogging Advantages

Here are some advantages of blogging. Blogs can:

  • Put you in front of your readers, serving a similar purpose as an ad or marketing materials.
  • Bring traffic to your website.
  • Nurture and build a relationship with readers through regular connection.

Blogs also can be used to tell your story and to make your writing look personal and inviting. They’re not just about what’s on the bookshelf.

The Social Media Side of Writing

In NCW Writers Conference, Northern Colorado Writers, Writers Conferences, Writing, Writing Tips on May 14, 2017 at 11:00 am

Going to a conference or networking event is the three-dimensional side of social media.

How? Attendees are trying to get likes, fans and friends, and they’re trying to build an audience.

I attended the Northern Colorado Writers Conference in Fort Collins earlier this month to pick up tips on writing, editing and publishing but found myself drawn to a couple of the social media and marketing sessions.

The conference, carrying the tagline “Imagination: The Alchemy of Writing,” offered 32 one-hour sessions over two days taught by agents, editors and authors on the craft and business side of writing. More than 130 writers and authors attended the conference May 5-6.

“The small size makes it a very welcoming conference, and the people that come to this conference want to see everyone succeed,” said Kerrie Flanagan, creative team member for the conference and one of the presenters on self-publishing and magazine writing.

Some of the sessions focused on elements of writing, like plotting, developing a hero character and writing sex scenes. Other sessions gave tips on the various forms of writing, such as screenplays, personal essays and flash fiction, which are really short stories.

Social Media and Marketing

I attended a session on “Social Media & Marketing: Navigating the Event Horizon,” presented by author J.C. Lynne.

Lynne recommended writers develop a platform to increase visibility and accessibility to actual, potential and future readers and to make it authentic.

“Authentic platforms take time and are about quality relationships,” Lynne said. “You’re fooling yourself if you think you won’t have to market your book, no matter if you’re traditionally, independently or self-published. … Even big publishers aren’t willing to spend money on marketing.”

A platform demonstrates a writers’ expertise, while also serving as virtual word-of-mouth to grow an audience. It can include things like a website, regular blogs and social media channels, such as GoodReads, Twitter, Instagram, Pinterest, Facebook and LinkedIn.

Putting content on the various outlets lets readers get to know and interact with the writer and keep up to date with the writer’s activities, involvements and publications.

“People don’t go to book signings anymore,” Lynne said.

More Marketing Tips

Other sessions included a guide to creating marketing materials, building an author website and the differences among e-publishing, print-on-demand and other self-publishing options.

I attended writer and editor Jessica Strawser’s session on “How to Be a Writer Editors Love,” where I picked up additional tips on marketing and social media.

“Editors today are looking for the total package: good, talented writers informed about the market,” said Strawser, Writer Digest Magazine editorial director.

Editors look for writers with platforms and who are consistent and prolific in their work, Strawser said.

“Editors like to work with writers who are savvy about the industry,” she said.

Strawser recommended writers build their platforms through websites, social media channels and local networks to build a larger base and collect more followers. A local network can be expanded by sending emails to acquaintances or people met through networking events and by asking them out to coffee.

“It will happen organically,” Strawser said.

Finding Subject Matter for Weekly Blogging

In Blogging, Writing, Writing Discipline, Writing Tips on March 12, 2017 at 11:00 am

SHELLEYWIDHALMpicI have the honor of being a guest blogger this week on the Loveland Business Development Center’s website. To see the blog, visit

Or check it out here:

Blogging about the same subject for years is reaching into a bottomless well.

That’s because content is continuously being generated with different approaches. But how do you, as a blogger and writer, create content that is interesting for you to write and compelling enough to get followers and clicks?

I began blogging on a weekly basis in 2012 at WordPress as Shell’s Ink about the writing and editing process and the writer’s life. When I first started, I methodically explained the elements of a fiction manuscript, such as plot, character, setting, dialog and storytelling. I blogged about finding ideas to write about, the inspiration and motivation to do the work and the habits of successful writers from setting aside time each week to write to making sure to revise the work—a rough draft is not a final, readable draft.

To generate ideas for the blogs:

  • I keep a running list of ideas by browsing through articles clipped from writing magazines and thumbing through my books on writing.
  • I ask other writers what they want to learn about writing and editing and respond with a blog.
  • I pay attention to the topics brought up in my writers group and book club, such as how to combine different point of views in the same scene.
  • I consider what I need to learn about writing and editing to improve my own work and write about it.
  • I look on bookseller websites to see what’s trending in literature and write about the topic—such as why young adult fiction is gaining ground in the publishing industry.
  • I review old blogs and recycle some of the content to come up with another blog from a different angle.
  • I guest blog on my friends’ and co-writers’ blogs and post those blogs on my site.

Here’s how else to find subject matter:

  • Read other blogs about the same topics you’re writing about and put your own spin on the material.
  • Carry a notebook with you and write down ideas as they come to you, because they will once you state that you want to write.
  • Read a snippet of a news article or a dictionary definition and apply it to your blog topic.
  • Eavesdrop and use the bits of conversation for a blog, first doing a little more research (this is very entertaining, but be sure to pretend you’re busy and into your own stuff, head down, fingers on the laptop).
  • Take another blogging topic and use that angle to write about your topic.

Also realize:

  • Blogging is best done once a week with content at 500 to 700 words about the same subject matter, but veering off topic every few blogs can bring in other readers, too.
  • Breaks from blogging are acceptable; feel confident your followers won’t give up on you.

For example, I blogged regularly over the past five years, but took a break during a surgery to my hand in early 2016 and again in early 2017. I didn’t lose any followers but seemed to get more clicks in February and March when I came back on line.

I took the break this year to launch my writing and editing business, Shell’s Ink Services, and also have a blog on that website. That blog is more business-oriented with advice on writing and editing for those who may not love writing but want to give it a try and to explain what I do as a professional.

I started with my top 10 tips for writing and then for editing. To continue generating the content, I’ll keep digging into that well of ideas to make sure I have content that is fresh, engaging and interesting.

Balancing description in story

In Writing, Writing Processes, Writing Tips on October 2, 2016 at 11:00 am

Description in a novel or short story, if not handled correctly, can slow the pace or movement of the novel from start to finish.

Action keeps the story moving, while description gives story place and setting. It identifies character. It adds layers of meaning.

I’ve read books heavy in back story and detail, with some of the descriptions leading to tangential thoughts and more description, so that I lose the sense of the story. I’m working too hard at reading with little plot to pull me along.

At the other extreme, if there is too much action, I don’t get a sense of the world of the story, feeling like I’m reading a white canvas with too little to absorb.

Description is necessary to flesh out the story, moving it from an outline of this happened and then this happened into something three-dimensional and real. Description adds life through the use of the senses of seeing, tasting, touching, feeling and hearing.

To provide a balance in description versus action, choose words carefully, making sure every word has a purpose. That purpose can be establishing setting, developing character or moving the plot forward.

Verbs are important in description, much less so than adjectives, which qualify a noun or noun phrase to provide more information about the object being described. Adjectives, when used, should be kept simple.

There are a few things to avoid in description, such as:

  • Using adverbs, which weaken writing when they are not specific. Adverbs modify verbs, adjectives or other adverbs.
  • Writing in the passive voice, using “he was,” “they were” and the like. The passive voice slows down the action, while distancing the reader from what’s being said.
  • Using general words, instead of concrete details and specific nouns and verbs. Tree and bird are general nouns, as opposed to a birch oak or maple and a cardinal or robin.

Description can, just like action, add excitement to a story if the language is crisp, purposeful and intriguing.

Writing and Coffee (and providing good descriptions)

In Writing, Writing Processes, Writing Tips on August 7, 2016 at 11:00 am


My cute dog, Zoey, likes coffee, too!

I hate when I order a fancy coffee drink and the cup gets bathed in the overflow.

But I love that my drink has a flavor, an appearance and a texture inside the cup and that observing those details gets rid of the annoyance.

Observing, absorbing and noticing details are essential to writing, giving a caffeinated thrill to the development of plot, character and dialog. Describing the details is essential to storytelling instead of hurrying the story along through the action of the plot. Description brings to life what happens along the storyline.

To provide that description, use the senses and choose words carefully, making sure every word has a purpose. That purpose can be establishing setting, developing character or moving the plot forward.

Verbs are a key component of description, much less so than adjectives, which qualify a noun or noun phrase to provide more information about the object being described. The river spit onto the rocks is more descriptive than the bubbling river.

Adjectives, when used, should be kept simple and not layered, such as the “blue-eyed, blonde-haired, tongue-tied girl.”

There are a few other things to avoid in descriptions, such as:

  • Using adverbs, which weaken writing when they are not specific. Adverbs modify verbs, adjectives or other adverbs. For example, saying that your character slowly walked across the room (here “slowly” modifies walked) does not give the reader as good of a mental picture as: “She shuffled to her bed, falling into it after working 12 hours.
  • Writing in the passive voice, using “he was,” “they were” and the like. The passive voice slows down the action, while distancing the reader from what’s being said.
  • Using general words, instead of concrete details and specific nouns and verbs. Tree and bird are general nouns, as opposed to a birch oak or maple and a cardinal or robin.

Description is what fills the pages of a story. Without it, action would fall flat, simplified into an outline of this happened, and then this and this.

That’s why I like my coffee fancy.

(Note: This is my 300th blog post!)


Revision: Heaven? Hell?

In Revising, Writing, Writing Processes, Writing Tips on June 26, 2016 at 11:00 am

Is revision heaven or hell?

I used to think it was hell, a form of sitting-in-front-of-the-computer torture, even though I knew it was part of the process of writing. I didn’t understand the writers who loved, liked or even tolerated that process.

And then I did the 12th or 13th—I’m not sure—revision on the young adult novel I finished a couple of years ago. Something clicked, and I began to enjoy what I read, fixed, edited, changed, added and cut. I’d set it aside for a few months, and instead of seeing it as lines to edit, I saw it as a story outside of myself.

I moved from subjective to slight objective as I evaluated my work. The “objectivity” resulted from taking on the imaginary perspective of the agent or editor, and not the writer, as I looked at and evaluated my work. I pretended I was a first-time reader.

I’ve learned that when it comes to revision, there are multiple approaches to take, such as starting from page one and reading to the end, looking for glaring errors in plot and character development, or focusing on different elements of the story, such as voice, character, plot, setting or theme, one at a time.

With either approach, here are some questions to ask:

  • Is the voice of the main character consistent; does it have enough depth; and does it show who that character is? Are there different voices and ways of talking among the different characters?
  • Does the plot make sense, or are there any holes or places to add in transitions? Do any of the characters get to place B without getting there physically? Are the characters acting consistently in the moment as they sit, stand, talk and gesture, so that they aren’t suddenly standing without a mention of the movement?
  • Do the main characters change from the beginning to the end of the novel? Do they get what they want? Is what they need different from what they want?
  • Is there a way to add a symbolic layer, such as carrying out an image throughout that has additional meaning to the characters or to the unfolding of the story?
  • Are there enough setting details to give a good picture without slowing the pace?
  • Are there cuts you can make of unnecessary details to tighten the writing, or scenes that aren’t necessary to carry the story forward?
  • Is the pace consistent with the action of the storyline, or does the story drag in places?
  • Are there repetitions in character thoughts, facts and description, making the reader wonder, “Did I already read that?”

There also are some line level edits to look for:

  • Get rid of as many “that’s,” “was/were’s” and adverbs and uses of the passive voice.
  • Remove word echoes, or the same words that appear too close together.
  • Look for missing periods, commas and quotation marks.
  • Look for compound words that have been divided and any misused/misspelled words.

Taking these steps, plus a few others, will help produce cleaner copy that will be even more entertaining to read the next time, because with each revision, there are fewer errors to interfere with the process. Revising a million times turns a work into something that becomes something to read and enjoy.

What writers need to survive writing

In Writing Goals, Writing Processes, Writing Tips on March 6, 2016 at 11:00 am

Writing can be many things: a profession, a hobby, a necessity, a companion to reading.

But whatever form it takes in your life, it requires discipline.

Writing can feel like a friend, or not so much a friend, especially during the infamous, dreaded writer’s block.

So, here are a few tools to survive writing (and keep it fun):

  • Develop a writing routine, but not so strict that you can’t take breaks. (I like to write one to two times a week, or every day when I take on the National Novel Writing Month challenge in November to write 50,000 words in a month, a hard schedule to follow year round.)
  • Keep track of when and how long you write, such as in a spreadsheet, so that you know you’re committed and are making progress.
  • Vary your writing by trying something new, like writing a personal essay or taking on a setting or type of character that you normally wouldn’t choose.
  • Share your writing with friends who also write and will give you compliments, like “Great job!” while also giving you some constructive feedback. They can be your coach and cheerleader.
  • Congratulate yourself when you write.
  • Don’t berate yourself when you experience writer’s block. It’s natural and may mean you have something to work out with a character, plot string or personally. Or, it may be you need to gather up more experiences to have something to write about.
  • Get those experiences. Eavesdrop. Observe. Hang out in unfamiliar places to gather up dialog bits, new descriptions and different ways of observing.

Lastly, eat some chocolate. Or caffeine. Pair your writing routine with your favorite treat, so that when you write, you get your treat.