Blogging to be Personable

I like to blog about my dog, Zoey, who is an inspiration for my writing. That’s because she’s so cute!

Blogging is a form of storytelling that, like a book, brings in readers who want to find out what happens next.

Readers look to your blog to find out the latest news about your books and projects in progress, publications and readings. What you write can topical, showing what’s going on, trending and new. Or it can be about your processes, specifically how you write, edit and revise, or what strikes you about the writing, marketing and publishing worlds.

The blog posts don’t need to be long—a few hundred words will do—but research shows 500 to 700 words to be ideal. A blog that is 300 to 400 words is considered short, while a blog reaching 1,000 words is on the long side.

Blogs help writers become personal and inviting. The writers demonstrate they care enough to connect with their audiences. They want to share bits of knowledge and their expertise about what they have to offer.

To make blogs more personable:

• First, narrow down to your target audience, avoiding writing to everybody, therefore to nobody.
• Communicate your expertise on a subject related to your writing or the topics you cover in your books.
• Write about your writing processes to give readers a glimpse of what you do to create the finished book or short story.
• Write about the elements of writing, like dialog, character and setting, to show your personal take on the processes, while also providing readers and writers with valuable information.
• Be yourself and show your personality as you talk about the topics you enjoy or that are important to your writing

Make sure to update your blogs often, preferably once a week, and post them on the same day. Sporadic blogging, especially every few months, shows a lack of commitment or a loss of interest in the blog.

My Blogging Experiences:

From my own experience blogging, I found several benefits to routine, consistent blogging. I blogged for years about writing and editing, and by regularly writing about the two subjects, I deepened my knowledge and detailed understanding of the elements of the craft. I increased my “expert” status though regular research and study.

I blogged once a week on a variety of topics, including character and plot development, storytelling, story structure, story and character arc, dialog and setting, as well as approaches to the craft that included writing prompts, writing spaces and habits, and inspiration and motivation.

To be able to write about the craft in an informed manner, I had to look up information online, review my notes and article clippings, and organize everything into my own take on the information.

This made me a stronger writer by thinking about writing, writing about writing and analyzing the process of writing. I methodically covered every element I could think of, gaining a better understanding of the material and how to apply it to my own work.

Basically, I taught myself to be a better writer by teaching through the form of writing. I improved my ability to tell a story.

Advertisement

Why Blogging is Important for Writers

Are blogs like legwarmers that are trendy and fashionable, popular in the ’80s and back in style again?

Or are they like the necessary boots and thick socks that are the staple of any wardrobe in a climate with seasons?

With more than 150 million blogs in existence, it seems like everyone should be blogging from writers to business owners to anyone who wants to get their writing to readers, customers and clients.

But are blogs here to stay, necessary for your marketing wardrobe?

Google certainly likes blogs and other written content for Search Engine Optimization to give individuals and businesses higher online rankings, especially for recent content.

Beyond SEO

But blogging goes beyond simple SEO. It’s part of branding. It’s an aspect of creating a platform. And it’s a form of marketing.

Consistent, quality blogging creates an image. It demonstrates expertise and authority in a niche. And it gets readers to turn to you, because, over time, they begin to value your knowledge and how you relay that knowledge, your values and what you see as important.

“Writing creates a perceived leadership position and is a value positioning statement at the same time. It also allows those who agree with your ideas or philosophy to connect with you,” said Jeffrey Gitomer in “Little Red Book of Selling: 12.5 Principles of Sales Greatness.”

Blogs should educate and entertain and not be space fillers vying for that SEO. Content-mill produced blogs are written only to get clicks—what’s created is SEO-stuffed with little meaning and value. They only are about quantity.

Quality Blogs

Alternatively, quality blogs create relationships, build audiences and convert readers to customers. They result in engagement and a following.

Research shows that blogs should be posted once a week on the same day of the week, and not randomly, especially with big gaps of time and a mishmash of topics. To create quality blogs, think about your target market. Who are you writing to? What is it you want to say?

Blogs are a way to talk about your latest book or project. It’s a way to show your process of creation. It’s a way to show what attracts readers specifically to your writing style and voice. And it shows why you are the best to offer what you offer.

Blogging Advantages

Here are some advantages of blogging. Blogs can:

• Put you in front of your readers, serving a similar purpose as an ad or marketing materials.
• Bring traffic to your website.
• Nurture and build a relationship with readers through regular connection.

Blogs also can be used to tell your story and to make your writing look personal and inviting. They’re not just about what’s on the bookshelf.

The Social Media Side of Writing

Going to a conference or networking event is the three-dimensional side of social media.

How? Attendees are trying to get likes, fans and friends, and they’re trying to build an audience.

I attended the Northern Colorado Writers Conference in Fort Collins earlier this month to pick up tips on writing, editing and publishing but found myself drawn to a couple of the social media and marketing sessions.

The conference, carrying the tagline “Imagination: The Alchemy of Writing,” offered 32 one-hour sessions over two days taught by agents, editors and authors on the craft and business side of writing. More than 130 writers and authors attended the conference May 5-6.

“The small size makes it a very welcoming conference, and the people that come to this conference want to see everyone succeed,” said Kerrie Flanagan, creative team member for the conference and one of the presenters on self-publishing and magazine writing.

Some of the sessions focused on elements of writing, like plotting, developing a hero character and writing sex scenes. Other sessions gave tips on the various forms of writing, such as screenplays, personal essays and flash fiction, which are really short stories.

Social Media and Marketing

I attended a session on “Social Media & Marketing: Navigating the Event Horizon,” presented by author J.C. Lynne.

Lynne recommended writers develop a platform to increase visibility and accessibility to actual, potential and future readers and to make it authentic.

“Authentic platforms take time and are about quality relationships,” Lynne said. “You’re fooling yourself if you think you won’t have to market your book, no matter if you’re traditionally, independently or self-published. … Even big publishers aren’t willing to spend money on marketing.”

A platform demonstrates a writers’ expertise, while also serving as virtual word-of-mouth to grow an audience. It can include things like a website, regular blogs and social media channels, such as GoodReads, Twitter, Instagram, Pinterest, Facebook and LinkedIn.

Putting content on the various outlets lets readers get to know and interact with the writer and keep up to date with the writer’s activities, involvements and publications.

“People don’t go to book signings anymore,” Lynne said.

More Marketing Tips

Other sessions included a guide to creating marketing materials, building an author website and the differences among e-publishing, print-on-demand and other self-publishing options.

I attended writer and editor Jessica Strawser’s session on “How to Be a Writer Editors Love,” where I picked up additional tips on marketing and social media.

“Editors today are looking for the total package: good, talented writers informed about the market,” said Strawser, Writer Digest Magazine editorial director.

Editors look for writers with platforms and who are consistent and prolific in their work, Strawser said.

“Editors like to work with writers who are savvy about the industry,” she said.

Strawser recommended writers build their platforms through websites, social media channels and local networks to build a larger base and collect more followers. A local network can be expanded by sending emails to acquaintances or people met through networking events and by asking them out to coffee.

“It will happen organically,” Strawser said.

The Alchemy of the NCW Writers Conference

Going to a writers conference like the one put on annually by the Northern Colorado Writers takes a bit of alchemy.

Start with the golden booklet given to the 130 attendees of the conference, called “Imagination: The Alchemy of Writing,” and get out the test tubes for the two-day conference that was May 5-6 at the Fort Collins Marriott.

Flip to the schedule to the 32 sessions, each lasting one hour, on various writing techniques with titles like “Plotting with Your Pants Down: How to Effectively Outline Your Novel” and “The Loaded Exchange: Writing Tension-Packed Dialog.”

Other sessions mixed in the marketing and publishing side of writing, as well as providing advice for writing in different genres, such as mystery writing, screenwriting and writing personal essays. There also was a roundtable critique session with about 10 different agents and editors and a pitch session with agents to pitch your novel or nonfiction project.

“It was a great lineup of presenters, agents and editors,” said Kerrie Flanagan, creative team member for the conference and one of the presenters on self-publishing and magazine writing. “It’s important for writers to connect with other writers and professionals in the industry, because writing is such a lonely endeavor. It’s nice to connect with others who are passionate about it. It provides inspiration, motivation and community resources.”

The Jerry Eckert Scholarship

I went to the conference with a student I mentor about writing, Abii Franke, a 10^th grader at a Northern Colorado high school. We attended for free as winners of the Jerry Eckert Scholarship. I submitted a 500-word essay, “The Writing Lives of Two Starfish,” about meeting with Abii once a week through the Thompson School District 3E Learning program, Explore, Engage, Expand, a customized approach to education that matches students with mentors in their subjects of interest.

The late Jerry Eckert, author and a longtime NCW member, supported volunteerism and had a love for writing, so my volunteer work seemed like a fit.

“The essay is very tight, and it’s something Jerry Eckert and his family care about, which is mentoring,” said April Moore, director of NCW, who recognized Abii and me during the banquet dinner on May 5. “It brings tears to my eyes, knowing how much Jerry would appreciate it.”

I encouraged Abii to get business cards made, and she did, stating that she’s a writer and artist, and she handed those out to the presenters and other writers. She pitched her young adult novel to an agent and got a request for a partial, which involves sending part of the manuscript with “NCW Conference” in the email subject line for special attention to separate it out from the email slush pile. I got two requests for partials and talked to another agent during dinner, and she said I could send her my work, too.

“It’s been a lot of fun, and I really enjoyed learning all the nuances in writing,” Abii said. “All the presentations were really good, because each of the presenters had their own unique take on writing. I think I can use some of the tips that the presenters shared to improve my writing even more.”

Here are a few writing and publishing tips and quotes from the conference that a writing alchemist might find golden:

• “If you’re a writer, you are in business. You will have to market your book and yourself. There’s no way around it,” author J.C. Lynne, “Social Media & Marketing: Navigating the Event Horizon.”
• Writers should expect to have failures—failed novels, projects and efforts—in the path toward publication. “That’s why I’m here. I get to be a failed novelist and successful at the same time,” author Chuck Wendig, keynote speaker during the banquet.
• “Write ‘The End’ on your draft even if you’re not there … or at a certain word count. And then let your work breathe,” literary manager Whitney Davis, “Reworking Your Rewrites: Demystifying the Editing Process.”
• In a first draft, write for story. Don’t worry. Don’t stop to polish, and don’t hold back. Edit later, revising first for plot and character and then polishing the language at the line level. “Almost everything that comes into my box has potential,” literary agent Jennifer March Soloway, “Preparing Your YA Novel for Submission: Polishing Your Opening Pages.”
• Editors today are looking for the total package: good, talented writers who are informed about the market, have a platform and are consistent and prolific in their writing. They need to: know the market, follow the guidelines, and be timely, author and magazine editor Jessica Strawser, “How to be a Writer Editors Love.”

Here are some of the things attendees said about the conference. The conference helped them get connected and pick up writing tidbits:

• “It’s always similar information, but there’s always going to be details from the presenters that aren’t at other conferences. This one I find they’re pretty engaging with their audience, and I like that it’s smaller ,” Ochoa Cisneros, poet, Loveland.
• “The thing I wanted most was to connect with other writers and get some advice of where to go in my writing journey. … I found what I was looking for: community and direction,” Alicia Aringdale, urban fantasy writer, Loveland.
• “I came looking for inspiration and practical tools to use for my writing. And I found both of those things. Now, I have a direction and the inspiration to keep going,” Renate Hancock, poet and short story writer, Buena Vista.
• “I really got a good sense of how the process works of finding an agent, and I got a lot of inspiration. I just have gotten an amazing chance to talk to people who feel the same way I do and have the same problems I do in writing. It’s very affirming.”Jocelyn Bolster, contemporary young adult writer, Pinewood Springs.
• “They kept it pretty small, but that was one of the things that jumped out to me, a lot of familiar faces and reputable names,” Paul Dail, horror writer, Cedar City, Utah.

As a final thought, author Carrie Visintainer said in the closing remarks, “Ignite Your Creativity, “Inspiration is out there knocking on doors, and you can choose to answer it or not.”

This blog also appeared at http://www.shellsinkservices.com/the-alchemy-of-the-ncw-writers-conference/.

Tips for Writing Memoir (to make it fun)

Writing a memoir that reads like fiction is tricky.

This requires taking real life experiences and fitting them into the story arc of beginning, middle and end when life typically is episodic without story structure.

There, however, may be episodes of life that work within the arc when you, the main or point-of-view character, face an obstacle and overcome it through your internal strength and motivation with some lesson learned toward the end of the process.

The requirements for writing memoir:

Writing a memoir requires you to make yourself into a character with physical, spiritual and emotional descriptions. You have to face yourself and think about what matters to you, what affects you, what hurts and helps you and why you are who you are.

You look back on your past self/selves and, through the process, come to a different understanding of why you did what you did or what you were thinking at the time.

The self reflection, description and analysis may break you as you put yourself into words and see what you were avoiding when you were just living and trying to deal with whatever life put in your path.

As you take yourself apart to find the words and then the story, try to remember the emotions, events, contents and the feel of scenes from your life. Think about what people weren’t saying. What does their non-spoken dialog, such as body language, gestures and facial expressions, say? What do your non-spoken parts want to tell, not just others but yourself?

Beside the emotional affect that writing about the self may have on you, also consider the reader.

Here’s some more advice for writing memoir:

• Leave out things that interfere with the flow of the story, because readers want a story with thematic cohesiveness, not a diary or journal with too much incidence and detail. Don’t assemble a scattered collection of scenes and vignettes that don’t create a cohesive and complete story.
• Try writing memories into scene form and if you end up with a lot telling, go back and rewrite the scene with more action and detail. Trust your memory to recount the gist and emotional truth of your experience to write the scene and see if there are any recurring images, phrases, themes or metaphors. Use these to dig deeper.
• Track the action that drives your story and ask what the story is that you’re trying to tell. Begin as close to the climax as possible to find the driving narrative that moves the arc.

Thinking of the reader is the last part of writing about the self, because it starts within as a seed that grows outward. Once you find that external place where the words go, then you can bring in others who are outside to give them a glimpse of your inside.