Shelley Widhalm

Fast and Fun Tips for Blogging

In Blogging, Blogging Advice, Blogging Tips, Fast and Fun Tips, SEO on September 8, 2019 at 11:00 am

DucksSummer16e 08-2019

Establishing a regular blog is a great way to pick out the best of the best, just like ducklings like to do in their search for bugs.

A blog is like a wayfinding sign for a business that directs online traffic nearly to your front door.

Blogs get attention, create relationships and build brands—just as signs hanging outside a retail store or restaurant direct, guide and welcome visitors to stop in. The difference is that blogs consist of short paragraphs, headlines, subheads and visuals, while signage is about the quick and simple—the business name, logo and identity.

With more than 150 million blogs worldwide, how can businesses compete? With a few fast and fun tips of course.

Blogging Benefits

Blogs position the business owner as a leader and authority on the subject matter—whether it’s cookies, coffee or clothes. They educate and inform. They provide authentic storytelling. They bulk up a website with great content and bring in more traffic. And they create SEO value, especially with keywords helping with rankings.

Plus, blogs separate businesses from the competition and give them a mom-n-pop friendly invitation or welcome mat.

To be effective at blogging, here are a few fast tips and even more fun tips.

The Fast Tips      

  • Blog consistently—most sources say once a week is preferable, but less or more is acceptable, especially when it’s on an expected day or date.
  • Consider length and depth—short is 300 words, middle is 300 to 500 words, and long is 600-plus words. Blogs range from content-mill quality to something that is original, well-researched and handcrafted for the audience and customers.
  • Throw in some bullets—they help with quick absorption of copy and are easier to remember.

The Fun Tips

  • Think about your reasons for blogging and make a list.
  • Figure out where to find content for each blog post and make another list.
  • Come up with some catchy headlines.
  • Include a Call to Action to identify what viewers can do next.
  • Figure out where to share the post after hitting Publish? What are three things that can be done with the blog now or in the future?

Three Final Tips

Remember to show voice and personality, so that the blog stands out, and talk about what’s relevant and enjoyable.

Realize that building up traffic and an audience takes time.

And, lastly, set aside the time to blog, or hire someone to do it for you.

 

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Fast and Fun Tips for Writing

In Writing, Writing Advice, Writing Discipline, Writing Tips on August 4, 2019 at 5:00 pm

DucksSummer14b 2019

A duckling snuggles against Mom in July at the Foote Lagoon in Loveland, Colo. Good writing helps keep the words tight and comfortable for the reader.

Writing is not easy, even for a writer, but there are some fast and fun tips for writing that you won’t learn in English class.

Forget the five paragraphs and the introductory and concluding sentences. Go for the essential details and tell your story clearly, concisely and simply. Get in the needed transitions, or those sentences that tie together two seemingly disparate ideas, and forget the tangents.

To avoid veering off subject, figure out what you want to say or write first and identify the message from your rough notes. Otherwise, you’ll lose the reader in your word clutter.

The Fast Tips

There are three things you should do in any piece of writing.

First, identify that main message. What is it exactly that you want readers to take away from your blog, article or social media content? What ideas, perspectives or emotions are you trying to convey?

Second, figure out your audience. Are your aiming to reach high-end coffee connoisseurs or do they prefer a casual outing? Write in that tone? Do you want some humor? Do you want to be casual? Or is being serious more fitting?

And lastly, peg your structure. Do you want to tell an anecdote up front and then tell a story? Do you see a beginning, middle and end to what you have to say? Do you want to segment the content into topics or create a list?

The Fun Tips

Here are some tips writers know but may not want to share (it’s what sets them apart and makes their writing great).

  • Be concise and say what you want to say in one sentence, not three. In other words, know how much information is enough and what’s relevant. Cut the rest.
  • Avoid writing in abstractions and using words that convey only the big ideas. Don’t generalize but be specific in what you want to say.
  • Avoid using jargon and unnecessary and fanciful words. Don’t embellish your language just to sound good.
  • Write in the active voice to keep the writing brief and in the present, so that it feels current and relevant.

Once you achieve quick and dirty writing and put in the time and energy to practice, you’ll be able to fit in writing between the busy hours of running a business. Or you can hire some to do it for you and know that they’ve got the clean writing that brings in customers and clients.

 

How to Keep Up With Summer Writing

In Writing, Writing Advice, Writing Discipline, Writing Goals, Writing Motivation, Writing Tips on July 14, 2019 at 11:00 am

BuschGardensShorebirds1 06-2018

During my 2018 summer trip to Florida, I photographed shorebirds at Busch Gardens chasing another bird holding a bun, making it so the bird with the prize couldn’t stop to have a snack. I turned my observation into a poem, taking advantage of summer fun to get in some writing time.

With summer a few weeks in, how do you keep up the writing pace when fun beckons?

Writing and blogging seem to be the kind of practices that if set aside lose momentum. Coming back to the project or a regular posting schedule takes review and discipline, just like setting aside a book and forgetting some of the intricacies of the plot and character.

For writers, bloggers and those who need to post a weekly or monthly blog or article, can the serious work of writing be included in busy summer plans?

Try small chunks so that it doesn’t feel like work. Plan a regular time for writing, a little at a time, or write ahead and schedule the blog online, or turn in the article early before deadline. And then don’t open the laptop or notebook unless there is free time or you feel inspired or motivated to write, so that it is not an obligation.

Think of it as quick and dirty writing: get in, do the work of fast content and return to the fun. The result is a mini-moment of work with a reward of having achieved something.

Methods for Quick Writing

Here are a few tips for quick and dirty, but effective writing.

First off, commit to writing while waiting or between the moments of work, errands and summer plans.

And then:

  • Schedule an hour or two for writing every other day or every three days. Even 15 minutes will suffice. It will add up over time, but if you don’t write, then there will be nothing but the desire to do so.
  • Do the writing in the morning by getting up extra early (or just before going to bed) and treat yourself to the rest of the fun summer schedule.
  • Acknowledge the accomplishment, such as by tracking it on a spreadsheet or a check-off list.
  • Break up writing into smaller tasks. Write for a few minutes and then set it aside to make it feel like less work. Come back to it later.

What I Do for Quick Writing

For me, writing after engaging in professional writing and editing during the workday requires discipline, so I set up a schedule in my planner and mark on my spreadsheet the number of hours I achieve writing. I have a project deadline and a weekly goal of a certain word count or page count, depending on if I’m in the writing or the editing stage of my project.

And then I sit down and write, aiming for an hour but if it’s less or more, I’m fine with it. The important thing is that I write.