Shelley Widhalm

Top 7 Blogging Tips for 2020

In Blogging, Blogging Advice, Blogging Tips, Why Blog?, Writing, Writing Advice, Writing Tips on January 12, 2020 at 11:00 am

01-2020 OpenSign

Blogging is a great way to let potential readers know that you are OPEN for business and have great content to offer them.

Does blogging lead to anything or is it like holding up a one-inch sign trying to get noticed among the much bigger, flashier signs?

Blogs, just like self-published books, have become the modern business card for business owners, writers and entrepreneurs who want to get their ideas and written content to readers, customers and clients.

For those who see writing as a chore or a time sucker, is starting or continuing a blog such a good idea? Are blogs necessary to promote your writing, your project, your newest product or your business? Or do they keep you away from what you really want to do?

Blogs and other written content get favor from Search Engine Optimization, which give businesses, nonprofits and individuals higher online rankings, especially for recent content.

There are other advantages too. Blogs help with marketing, branding and creating a platform. They demonstrate expertise and authority in a niche—readers over time will value your knowledge and how you relay that knowledge, your values and what you see as important. They also create relationships and convert readers to customers, resulting in engagement and a following.

Top 7 Blogging Tips

To get your blog noticed and to get that engagement from readers, here are a few things you can do to improve your blog in the New Year.

  • Post on a regular basis at the same time and on the same day. Optimal is once a week and not randomly with gaps in time and too many different topics.
  • Write short- or medium-length blogs, instead of long blogs that become similar to articles or white papers. Short blogs are about 200 to 400 words, medium-sized blogs, 500 to 700 words, and article-type blogs, 1,000 words are more.
  • Create blogs that educate, inform or entertain and not just to fill space for that SEO. Blogs produced through content mills are produced for clicks and provide little meaning and value and only are about quantity.
  • Write toward your target market. Think about whom you are you writing to, what voice you want to use to reach them and what it is you want to say.
  • Figure out what you want to say. You can talk about your business, your newest product or service, your latest book or your artwork. You can show your process of creation or give a behind-the-scenes look in your business. And you can talk about your life as a business owner, writer or artist.
  • Include photos or images to make the blogs more appealing. If a photo idea doesn’t seem readily apparent, find a theme to go with your blog, such as a landscape feature or type of sign (I’ve used Open signs to let readers know the client is ready for business).
  • Promote the blog on social media at least three times, preferably every other day.

The Advantages of Blogs

Blogs have many advantages. They can bring traffic to your website and hopefully into your writing platform. They build relationships with readers through regular connection. And they separate you from the competition.

Lastly, make your writing or what you have to offer look personal and inviting. Blogs are that great and flashy Open sign.

Top 7 Writing Tips for 2020

In Writing, Writing Advice, Writing Goals, Writing Tips on January 5, 2020 at 11:00 am

1219 ToDoLists

To Do lists are a great way to compile top tips, such as for writing.

Do you like To Do lists? I find them to be necessary, but there’s another type of list that I adore—top 5, 7 or 10 lists.

Top lists are great to post on the fridge or keep in a special file, acting as motivation and inspiration triggers, while chore lists are reminders of what still needs to be done.

My top 7 list is gathered from my notes about writing advice and tidbits collected from magazine articles and books, writing conferences and workshops, and my own personal experiences. The list is a useful resource for those times when I feel stuck or don’t want to write. It’s also a great tool to know what to look for when hiring a writer.

The tips provide a few ideas for how to make writing a routine and, with the investment of effort and time, a habit. Once a habit, writing feels like a necessity without thinking or agonizing about it. Soon, you’ll eagerly show up for writing (and editing), finding that once you get started, the words will come, even if it’s slow at first. The momentum will pick up and the process will become rewarding, as does the result.

Top 7 Writing Tips

  • Don’t wait for inspiration, but create it. The more you practice writing, the easier it is for words and ideas to come to you.
  • Find a place to write, but don’t make it an absolute. A coffee shop or a home office may be ideal, but be sure to set aside time to be there only for writing and not distractions (which serve as excuses to not write).
  • Set a writing quota with daily, weekly or monthly goals, such as writing three to four times a week. For example, plan writing sessions for a set amount of time, such as one hour, or until a certain word count is reached, such as 500 or 1,000 words.
  • Accept that you are not in total control of your writing. Trust your subconscious to make connections your conscious mind isn’t ready to or won’t necessarily be able to make.
  • Realize that rough or first drafts aren’t perfection on the first try. As you write, the story or message unfolds and isn’t readily formed until it’s written. Get the sentences down and then revise in a couple of rounds for overall structure, followed by proofreading at the line level.
  • Accept that writing is supposed to be hard and focus on the process instead of the results to make it more fun and enjoyable.
  • Read and to analyze what you read, identifying what works and what doesn’t work and why. Apply what you learn to your own writing.

Make Writing a Habit

As the New Year starts, add to the list additional ways to find the time, motivation and inspiration to sit down and do the work of writing. Soon, it won’t feel like work and will be a habit. What a great way to welcome the year of 2020!

 

Making New Year’s Resolutions Fun

In Goal Setting, New Year's Resolutions, Writing, Writing Advice, Writing Goals on December 29, 2019 at 11:00 am

CoffeeTreeChristmas 12-2019

The Christmas tree is reflected in a storefront window, overlapping a coffee tree at the Coffee Tree coffee shop in downtown Loveland, Colo. It’s sparkly and fun, just like New Year’s resolutions should be to make them easier to carry out.

New Year’s Eve is sparkly, bubbly, colorful and fun—and then there’s the countdown.

For me, Jan. 1 is both a letdown and an exciting time. First, the holidays are over, presents are unwrapped, and it seems like a long time to Valentine’s Day (and lots of candy) and even longer to spring.

January is my least favorite month (short days, too much snow) until I remember it’s the month for … Resolutions! I love goal setting because of the whole self-improvement thing, but it’s also a way to accomplish something and to have an excuse for self-reward.

What are your resolutions for 2020? The usual of exercising more, eating less, finding a new job, increasing your reading or learning a new skill or hobby?

A Writing Tangent

My resolutions are around writing—to publish a couple of my novels, to write a short story a month and to do more professional writing. I also want to improve my blog so it’s fun and exciting. This is how I originally started this blog:

Writing is essential to a business to market its products and services, build brands and reach customers.

But is it necessarily something that you want to do?

Sure, that’s all right, but it’s not fun. Why? Because you can read those sentences pretty much anywhere, maybe with a word change or two. As a note, I just went on a tangent off the subject of resolutions, which typically doesn’t make for good writing. Professional writing needs to be straight like an arrow, moving from point to point with enough details while avoiding overwriting.

So back to the point of making and keeping resolutions. Statistics show that only 8 percent of those who make resolutions follow through with their plans. Being part of that group can be exciting and also rewarding by the end of the year.

For those who want to make writing a goal for 2020, for example, can set a schedule for writing, such as a half-hour a day or two times a week. They can find a place to do the writing. And they can reward themselves for accomplishing the goal to continue the momentum.

Focusing on Resolutions

For resolutions in general, here are a few good steps to take:

  • Pick a resolution that makes you feel excited and is something you want to do. Don’t pick something that you think is good for you, like exercising an hour a day when 15 minutes is better to get used to it.
  • Opt for one to three resolutions instead of a long list of everything you ever wanted to accomplish in life. Lists are difficult to manage (I made a 30-item to-do list, and it took four months to get through it). Plus, being selective can help you focus your efforts on what you really want to accomplish.
  • Break the resolutions into smaller steps that can be accomplished each week or month.
  • Be specific in your goals, such as planning to blog once a week, posting it on the same day to be consistent and build traction.
  • Identify your most productive time of day to work and fit your goals into that time frame, even if it is for a half-hour for three or four days a week. A lot can be accomplished in small chunks.
  • Place a written statement of your goals in a prominent place, such as on your desk or the fridge. Seeing the resolutions will be a reminder, and even if you are busy at that moment, you can visualize how you will carry them out.
  • Create a checklist of accomplishments toward your goals, marking the time you put in each week. This is a way to make sure you’re meeting your goals and figuring out if any adjustments need to be made.

Working on your resolutions is a reward for moving toward self improvement. Reward yourself every quarter or for certain accomplishments. Soon, the resolution will become routine and eventually a habit. And once a habit, it will be something that will get noticed.