Shelley Widhalm

Posts Tagged ‘Blogging Tips’

Fast and Fun Tips for Fitting in Blogging

In Blogging, Blogging Advice, Blogging Tips, Fast and Fun Tips, Writing Goals, Writing Tips on December 8, 2019 at 11:00 am

DucksFall2 10-2019

Fitting in blogging into a busy schedule is similar to ducks finding a small circle of water within a snow-covered lagoon.

The holidays are full of busyness, but if blogs are a key marketing tool for your business, how can you fit it in?

If you don’t hire out the blogs, which for greatest impact, should be posted every week or at least once month, how can you find the time and space to write them?

In other words, think about The What and The Where, or the act of writing and the physical place to do it that feels the most inspiring and comfortable. But this comfort shouldn’t limit you to writing only when you have the time and can be in that exact spot.

Instead, sneak in writing in small increments and think of writing spots as being anywhere you can sit or stand. Realize that the setting doesn’t have to be perfect, nor does the writing or the tools—use a eyebrow pencil and a napkin or scrap of paper if need be. And carry a notebook wherever you go, since inspiration can hit at unplanned and awkward moments.

Finding a Writing Spot

To find a good writing spot, ask yourself a few questions, making sure you’re ready to write. For instance:

  • Do you need quiet or activity around you? Do you like having background noise to stimulate you as you work?
  • Do you want to write in solitude or be around other people?
  • Do you like working outside, in an office or in a cozy small space?
  • Do you want your things around you set up in a special way to serve as a source of inspiration or comfort?
  • Do you want to go somewhere away from home and the excuses of chores and whatever else can distract you?
  • Do you have a time of day when you do your best writing? Do you need a routine, or a schedule?

Other Ideas for Writing Spots

Here are a few places you can try: a desk in the bedroom or living room, the library, coffee shops, restaurants, a patio or even a bar.

Once you find the right spot, make that your writing office or special place to engage in and write your blogs. But also think of that writing spot as wherever you have an idea or a spark of a great phrase.

 

Fast and Fun Tips for Blogging

In Blogging, Blogging Advice, Blogging Tips, Fast and Fun Tips, SEO on September 8, 2019 at 11:00 am

DucksSummer16e 08-2019

Establishing a regular blog is a great way to pick out the best of the best, just like ducklings like to do in their search for bugs.

A blog is like a wayfinding sign for a business that directs online traffic nearly to your front door.

Blogs get attention, create relationships and build brands—just as signs hanging outside a retail store or restaurant direct, guide and welcome visitors to stop in. The difference is that blogs consist of short paragraphs, headlines, subheads and visuals, while signage is about the quick and simple—the business name, logo and identity.

With more than 150 million blogs worldwide, how can businesses compete? With a few fast and fun tips of course.

Blogging Benefits

Blogs position the business owner as a leader and authority on the subject matter—whether it’s cookies, coffee or clothes. They educate and inform. They provide authentic storytelling. They bulk up a website with great content and bring in more traffic. And they create SEO value, especially with keywords helping with rankings.

Plus, blogs separate businesses from the competition and give them a mom-n-pop friendly invitation or welcome mat.

To be effective at blogging, here are a few fast tips and even more fun tips.

The Fast Tips      

  • Blog consistently—most sources say once a week is preferable, but less or more is acceptable, especially when it’s on an expected day or date.
  • Consider length and depth—short is 300 words, middle is 300 to 500 words, and long is 600-plus words. Blogs range from content-mill quality to something that is original, well-researched and handcrafted for the audience and customers.
  • Throw in some bullets—they help with quick absorption of copy and are easier to remember.

The Fun Tips

  • Think about your reasons for blogging and make a list.
  • Figure out where to find content for each blog post and make another list.
  • Come up with some catchy headlines.
  • Include a Call to Action to identify what viewers can do next.
  • Figure out where to share the post after hitting Publish? What are three things that can be done with the blog now or in the future?

Three Final Tips

Remember to show voice and personality, so that the blog stands out, and talk about what’s relevant and enjoyable.

Realize that building up traffic and an audience takes time.

And, lastly, set aside the time to blog, or hire someone to do it for you.

 

Blogs Key to Telling a Writer’s Story

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice, Writing Motivation, Writing Tips on March 31, 2019 at 11:00 am

Flowers-CoffeeShop 03-2018

A flower assortment from a downtown Loveland, Colo., flower shop decorates the counter of a local coffee shop, demonstrating that a touch of color makes customers want to stay longer. The same thing happens with readers and good writing.

Blogging is a great way to tell your story, but how to get that message across takes some knowledge about your readers.

What is it that they want to see in your blog? It’s like a storefront but instead of opening the door, it takes a click.

They want to discover the latest news about your writing career. They want to know about your projects and get behind-the-scene peeks into your working processes and inspirations and motivations. They want to learn how you find and tell a story. And they want to know what’s up next, a short story or a full novel, and if they can support you in any way.

Blog ROI

Blogs are pervasive, but they also can have a ROI by helping writers look personal and inviting. Writers demonstrate that they want more than sales but connections. Likewise, blogs demonstrate expertise but in quick, direct messages.

Blog posts don’t need to be long with 500 to 700 words optimal. A blog that is 300 to 400 words is considered short, while a blog 1,000 or more words is long and article length.

Blogs crafted with a focus on the audience and what they care about will get more attention than SEO-centered blogs written solely to build a platform. They are not about clicks and quits—the audience sees the content is valueless and moves on. The audience stays for the quality, just like they do when they find a writer they love and can’t get enough of, visiting their websites, signing up for their newsletters and rushing to Amazon or the bookstore for a new release.

Click and Stay

To get a click and stay, here are some things to consider.

  • Identify your target readers, or who you want to write to, avoiding writing to everybody, therefore to nobody.
  • Figure out what your readers want to learn about your writing career and projects and then create the content, instead of writing whatever comes to mind.
  • Demonstrate your expertise on a subject related to writing or your projects.
  • Regularly talk about your main subject, but add some variety to keep up the interest.
  • Be specific, give examples and avoid going off topic into tangents.
  • Tell your story with details and descriptions, so that the audience can picture what you have to say.

Schedule It In

Make your blog routine, so your readers know what to expect and can mark it on their calendars. Make sure to post according to a schedule, such as once a week or even monthly, and on the same day. Sporadic blogging, especially every few months, shows a lack of commitment to the blog—plus, it’s unpredictable for the audience.

On a personal note, I aim for once a week, but when I get busy, I find that I end up skipping. But I always come back to it, not wanting to give up something I started in 2011.

 

Why Businesses, Writers Need a Regular Blog

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice, Writing Tips on March 24, 2019 at 11:00 am

GeeseSummer9 2016

Blogging is a way to separate you from the crowd, just like the ducklings huddled together eventually will go out on their own.

Everyone seems to have a blog from writers to business owners, but are they a necessity?

With more than 150 million blogs in existence, it seems like a key way to promote what you have to offer to your readers, customers and clients. Google certainly likes blogs and other written content for Search Engine Optimization and higher online rankings.

Beyond SEO

But blogging goes beyond simple SEO. A blog is part of branding, an aspect of creating a platform and a form of marketing.

Consistent, quality blogging creates an image and demonstrates expertise and authority in a niche. It gets readers to turn to you, because, over time, they begin to value your knowledge and how you relay that knowledge, plus your values and what you see as most important. It’s a way to connect in the fast-pace world of social media that feels a little more personal.

Blogs should educate, inform and entertain and not be solely written for SEO purposes. Content-mill produced blogs are written to get clicks—what’s created is SEO-stuffed with little meaning and value. They only are about quantity, not quality.

Quality Blogs

Alternatively, writing regular quality blogs create relationships, build audiences and convert readers to fans, clients and customers. They result in engagement and a following.

Research shows that blogs should be posted once a week on the same day of the week, and not randomly, especially with big gaps of time and a lack of focus in topic. To create quality blogs, think about your target market. Who are you writing to? What voice do you want to use to reach them? What is it you want to say?

Blogs are a way to talk about your business, your newest product or service, your latest book or your artwork. It’s a way to show your process of creation. It’s a way to show what attracts fans to your business or what you have to offer and why you are the best pick.

Blogging Advantages

Here are some advantages of blogging. Blogs can:

  • Put you in front of your customers, serving a similar purpose as an ad or marketing materials.
  • Bring traffic to your website.
  • Nurture and build a relationship with your audience through regular connection.
  • Separate you from your competition.

Blogs also can be used to tell your story and to make your business, platform or website look personal and inviting. The good news is they don’t have to be written by you—you can hire a ghostwriter to get great quality and a consistent approach that brings readers back wanting more.

Why Blogging is Important in 2019 (a blogging checklist)

In Blogging, Blogging Advice, Blogging Goals, Blogging Tips on February 17, 2019 at 6:00 pm

GeeseSummer3 2016

Blogging keeps you on the edge of things!

It seems like everyone should be blogging from business owners to writers to anyone who wants to get their writing to readers, customers and clients.

If writing seems painful, or there isn’t enough time, should you start or continue a blog? Is it authentic to blog just because it’s popular? Are blogs essential to promoting your writing, your project or your business? Or do they keep you away from what you really want to do?

Google favors blogs and other written content for Search Engine Optimization to give businesses, nonprofits and individuals higher online rankings, especially for recent content.

Blogging as Branding

But blogging goes beyond simple SEO. It’s part of branding. It’s an aspect of creating a platform. And it’s a form of marketing.

Consistent, quality blogging creates an image. It demonstrates expertise and authority in a niche. And it gets readers to turn to you, because, over time, they begin to value your knowledge and how you relay that knowledge, your values and what you see as important. Blogs also create relationships and convert readers to customers, resulting in engagement and a following.

Research shows that blogs should be posted once a week on the same day of the week, and not randomly, especially with big gaps of time and a mishmash of topics. Medium-sized blogs generally are 500 to 700 words, while article-type blogs are 1,000 words are more.

Blogs should educate and entertain and not be space fillers vying for that SEO. Content-mill produced blogs are written only to get clicks—what’s created is SEO-stuffed with little meaning and value. They only are about quantity. Think about your target market. Who are you writing to? What voice do you want to use to reach them? What is it you want to say?

Blogs are a way to talk about your business, your newest product or service, your latest book or your artwork. It’s a way to show your process of creation. It’s a way to show what attracts customers specifically to your business. And it shows why you are the best to offer what you offer.

Blogging Advantages

Here are some other advantages of blogging. Blogs can:

  • Put you in front of your customers, serving a similar purpose as an ad or marketing materials.
  • Bring traffic to your website.
  • Nurture and build a relationship with your audience through regular connection.
  • Separate you from your competition.

Blogs also can be used to tell your story and to make your business look personal and inviting. They’re not just about what’s for sale.

Blogging Blunders (and how to get motivated)

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice on April 1, 2018 at 5:00 pm

Notebook2

Blogging on a regular basis takes motivation (and discipline).

I fell off the blogging bandwagon last month, skipping my blog for three weeks and feeling guilty about it.

I wrote a blog about this experience but lost it through some stupid copy-and-paste move. I’d written about how I’d failed to blog and also was excited about spring, but got too busy to actually write my blog. I said I thought about my blog late at night but was too tired to pop out of bed to write.

Finding time to blog in the busyness of everything, especially with that lost hour with the transition out of winter, can be difficult. I wrote something about finding the motivation to blog and the steps to go about it.

I wrote how motivation’s opposite is frustration, the result of encountering obstacles to a goal or project—like losing your work. It can be a feeling of being stuck, of not getting anywhere no matter what you try to do. Motivation, on the other hand, is the desire to do something and the drive to carry out a goal. It is what causes you to act.

Finding Motivation

Here are some other thing to do to keep up the motivation to blog, write or do something you feel like you should (or want to) do.

  • Remember your original goal or what you want to accomplish.
  • Set aside time each day or week, even five minutes at a time, to help you reach the goal.
  • Keep track of the steps you take and time you put in toward the goal.
  • Realize that setbacks will happen (I wanted to cry when I accidentally deleted what I wrote, but instead I rewrote my blog, even if it might not be the greatest piece of writing).
  • Take credit for each accomplishment toward the goal.
  • Don’t allow for excuses, at least most of the time.
  • Forgive yourself if you get sidetracked or frustrated.
  • No matter what, retain the commitment.

What Exactly is Motivation?

I looked it up and found that motivation, which can be intrinsic or extrinsic, has three components, that of:

  • Activation, or the decision to initiate a behavior.
  • Persistence, the continued effort toward a goal even though obstacles may exist.
  • Intensity, or the degree of concentration.

The key is to remember the goals and the eventual rewards and that, even with setbacks, things can get crossed off of that to-do list. And maybe you’ll get a like or two or a comment, like the old days of putting things on the fridge.

Adding Fun to Holiday Blogging

In Blogging, Blogging Advice, Holidays, Writing Advice on December 17, 2017 at 6:00 pm

Birthday(WithSarah)3 04-16How does blogging fit in with Christmas lights and letters, holiday get-togethers and the office lunches with all of the fancy foods?

Blogging weekly, every other week or monthly is a commitment, and the holidays should be a way to celebrate the desire to blog—even if champagne, ice cream or truffles sound more fun. Do both—write quickly and efficiently (or hire someone else to be your ghostwriter/ghost blogger) and still enjoy the holiday cheer.

Regular blogging gives you expertise, and your readers look to your blog and expect to see your content, even during busy times. Blogging is a way to spread your thoughts, ideas, opinions and knowledge and can be used to promote your project, event, company, service or topic of interest.

Here are a few things to keep in mind about blogging:

  • Blogs should follow a schedule. Weekly is best, but monthly is OK. Inconsistent blogging causes you to lose readers and get lower rankings from the search engines. Consistent blogging is a way to give updates and provide new material, while pleasing the engines that prefer fresh content and will give you a higher ranking.
  • Blogs can vary in length. Blogs are considered short at 300 to 500 words and optimal or medium length at 500 to 700 words. Blogs that are 1,000 words or more are considered long or article length.
  • Blogs should have short paragraphs—usually one to three sentences—with lots of bullet points and subheads within the content.
  • Blogs should have original content targeted to a specific audience with new, updated and engaging material. Make sure to follow a theme and focus on a topic or set of topics to sustain reader interest.

How do you make “the rules of blogging” fun? Think of it as work with a reward. Literally, do the writing and then get the truffle or ice cream. Acknowledge the accomplishment, such as by tracking it on a spreadsheet or a check-off list. Make it part of your routine.

Break it up into smaller tasks. Write for a few minutes and then set it aside to make it feel like less work. Write about something that interests you or find an angle that is interesting within the subject that may not be as compelling.

And, best of all, create a blogging editorial calendar with a weekly, bimonthly or monthly plan to identify what you covered and would like to cover. Do this for 2018, turning your holiday cheer into a New Year’s resolution.

Happy Blogging in 2018!

The Big Blog Date

In Blogging, Blogging Advice, Gaining Blog Readership, SEO, Why Blog? on July 9, 2017 at 5:00 pm

Jen'sHouse 1989

Shelley Widhalm puts on makeup to prepare for a 1990s outing when big hair and big T-shirts were the thing!

When I was younger, I thought if I had the cute external content, I could drive the boys to my phone number.

It wasn’t that simple and took a whole set of skills that I didn’t have at the time (and probably still don’t).

The idea of trying to get a date applies to trying to get people to read your blog. You dress up your blog and give it personality to get that reading traffic to drive customers, clients, viewer and readers to your product, service, art or writing.

Understand SEO

The first step is understanding SEO—in high school, if I heard the term, I would have called it Super Exciting Outside. All “bad humor” aside, SEO is Search Engine Optimization, a marketing method to get online traffic from search results on the major search engines, such as Google, Bing and Yahoo.

The search engines rank websites, videos and other content based on what’s most relevant to the user in that search. Using the right keywords and phrases that show what the web page or post is about helps boost the rankings, as can links to other sites.

Be sure to choose words based on popularity (this notion harkens me back to high school and those unfilled dates) or frequency of use and profitability. Use them in titles, descriptions, tags, categories and other content to attract SEO attention. Choose keywords that are precise and slightly longer, not generic and nondescript.

Here are some more ways to get that attention and increase traffic to your blog (i.e, to get the phone numbers, or here, clicks, likes, fans and followers).

Boost Your Blog Readership

  • Write content that is original and usable to readers, such as posts that are informative, entertaining and engaging, generating comments or calls to action.
  • Make sure the content follows a theme and is geared toward a specific audience—don’t write everything to everybody, hence to nobody. Identify the messages you want to convey to that audience.
  • Post on a consistent basis, preferably at least once a week to give updates and provide new material. Search engines give higher rankings to websites with fresh content.
  • Write titles that inspire curiosity and a need to know more, generating those clicks.
  • Use subheads, bullet points and numbered lists to break up the content and make it easier to read.
  • Use keywords, choosing one key phrase that identifies your post, incorporating it into the title, headlines and content (at least two to three times). The keywords demonstrate to the search engines what the page is about.
  • Include photos to break up the text and add a visual appeal.
  • Promote the post on social media, such as Facebook, Twitter, LinkedIn and Pinterest.

When Blogging, Be a Neighbor

  • Write guest posts or add guest posts to your site, exposing the writing to larger audiences through cross promoting. This may bring in new readers to your site or introduce you to the readers of other sites.
  • Incorporate links to please Google, which likes to see outbound links, and readers who may want to find more resources.
  • Invite readers to leave comments and be sure to say something back.

Lastly, realize that finding those readers takes time, and building a following doesn’t happen overnight. Keep promoting the blog, because those dates, or readers, won’t know about the great internal content unless you tell them about it.