Shelley Widhalm

Posts Tagged ‘Blogging Tips’

Adding Fun to Holiday Blogging

In Blogging, Blogging Advice, Holidays, Writing Advice on December 17, 2017 at 6:00 pm

Birthday(WithSarah)3 04-16How does blogging fit in with Christmas lights and letters, holiday get-togethers and the office lunches with all of the fancy foods?

Blogging weekly, every other week or monthly is a commitment, and the holidays should be a way to celebrate the desire to blog—even if champagne, ice cream or truffles sound more fun. Do both—write quickly and efficiently (or hire someone else to be your ghostwriter/ghost blogger) and still enjoy the holiday cheer.

Regular blogging gives you expertise, and your readers look to your blog and expect to see your content, even during busy times. Blogging is a way to spread your thoughts, ideas, opinions and knowledge and can be used to promote your project, event, company, service or topic of interest.

Here are a few things to keep in mind about blogging:

  • Blogs should follow a schedule. Weekly is best, but monthly is OK. Inconsistent blogging causes you to lose readers and get lower rankings from the search engines. Consistent blogging is a way to give updates and provide new material, while pleasing the engines that prefer fresh content and will give you a higher ranking.
  • Blogs can vary in length. Blogs are considered short at 300 to 500 words and optimal or medium length at 500 to 700 words. Blogs that are 1,000 words or more are considered long or article length.
  • Blogs should have short paragraphs—usually one to three sentences—with lots of bullet points and subheads within the content.
  • Blogs should have original content targeted to a specific audience with new, updated and engaging material. Make sure to follow a theme and focus on a topic or set of topics to sustain reader interest.

How do you make “the rules of blogging” fun? Think of it as work with a reward. Literally, do the writing and then get the truffle or ice cream. Acknowledge the accomplishment, such as by tracking it on a spreadsheet or a check-off list. Make it part of your routine.

Break it up into smaller tasks. Write for a few minutes and then set it aside to make it feel like less work. Write about something that interests you or find an angle that is interesting within the subject that may not be as compelling.

And, best of all, create a blogging editorial calendar with a weekly, bimonthly or monthly plan to identify what you covered and would like to cover. Do this for 2018, turning your holiday cheer into a New Year’s resolution.

Happy Blogging in 2018!

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The Big Blog Date

In Blogging, Blogging Advice, Gaining Blog Readership, SEO, Why Blog? on July 9, 2017 at 5:00 pm

Jen'sHouse 1989

Shelley Widhalm puts on makeup to prepare for a 1990s outing when big hair and big T-shirts were the thing!

When I was younger, I thought if I had the cute external content, I could drive the boys to my phone number.

It wasn’t that simple and took a whole set of skills that I didn’t have at the time (and probably still don’t).

The idea of trying to get a date applies to trying to get people to read your blog. You dress up your blog and give it personality to get that reading traffic to drive customers, clients, viewer and readers to your product, service, art or writing.

Understand SEO

The first step is understanding SEO—in high school, if I heard the term, I would have called it Super Exciting Outside. All “bad humor” aside, SEO is Search Engine Optimization, a marketing method to get online traffic from search results on the major search engines, such as Google, Bing and Yahoo.

The search engines rank websites, videos and other content based on what’s most relevant to the user in that search. Using the right keywords and phrases that show what the web page or post is about helps boost the rankings, as can links to other sites.

Be sure to choose words based on popularity (this notion harkens me back to high school and those unfilled dates) or frequency of use and profitability. Use them in titles, descriptions, tags, categories and other content to attract SEO attention. Choose keywords that are precise and slightly longer, not generic and nondescript.

Here are some more ways to get that attention and increase traffic to your blog (i.e, to get the phone numbers, or here, clicks, likes, fans and followers).

Boost Your Blog Readership

  • Write content that is original and usable to readers, such as posts that are informative, entertaining and engaging, generating comments or calls to action.
  • Make sure the content follows a theme and is geared toward a specific audience—don’t write everything to everybody, hence to nobody. Identify the messages you want to convey to that audience.
  • Post on a consistent basis, preferably at least once a week to give updates and provide new material. Search engines give higher rankings to websites with fresh content.
  • Write titles that inspire curiosity and a need to know more, generating those clicks.
  • Use subheads, bullet points and numbered lists to break up the content and make it easier to read.
  • Use keywords, choosing one key phrase that identifies your post, incorporating it into the title, headlines and content (at least two to three times). The keywords demonstrate to the search engines what the page is about.
  • Include photos to break up the text and add a visual appeal.
  • Promote the post on social media, such as Facebook, Twitter, LinkedIn and Pinterest.

When Blogging, Be a Neighbor

  • Write guest posts or add guest posts to your site, exposing the writing to larger audiences through cross promoting. This may bring in new readers to your site or introduce you to the readers of other sites.
  • Incorporate links to please Google, which likes to see outbound links, and readers who may want to find more resources.
  • Invite readers to leave comments and be sure to say something back.

Lastly, realize that finding those readers takes time, and building a following doesn’t happen overnight. Keep promoting the blog, because those dates, or readers, won’t know about the great internal content unless you tell them about it.