Shelley Widhalm

Posts Tagged ‘Blogging About Writing’

Why Blogging is Important for Writers

In Blogging, Why Blog?, Writing, Writing Tips on May 21, 2017 at 11:00 am

Are blogs like legwarmers that are trendy and fashionable, popular in the ’80s and back in style again?

Or are they like the necessary boots and thick socks that are the staple of any wardrobe in a climate with seasons?

With more than 150 million blogs in existence, it seems like everyone should be blogging from writers to business owners to anyone who wants to get their writing to readers, customers and clients.

But are blogs here to stay, necessary for your marketing wardrobe?

Google certainly likes blogs and other written content for Search Engine Optimization to give individuals and businesses higher online rankings, especially for recent content.

Beyond SEO

But blogging goes beyond simple SEO. It’s part of branding. It’s an aspect of creating a platform. And it’s a form of marketing.

Consistent, quality blogging creates an image. It demonstrates expertise and authority in a niche. And it gets readers to turn to you, because, over time, they begin to value your knowledge and how you relay that knowledge, your values and what you see as important.

“Writing creates a perceived leadership position and is a value positioning statement at the same time. It also allows those who agree with your ideas or philosophy to connect with you,” said Jeffrey Gitomer in “Little Red Book of Selling: 12.5 Principles of Sales Greatness.”

Blogs should educate and entertain and not be space fillers vying for that SEO. Content-mill produced blogs are written only to get clicks—what’s created is SEO-stuffed with little meaning and value. They only are about quantity.

Quality Blogs

Alternatively, quality blogs create relationships, build audiences and convert readers to customers. They result in engagement and a following.

Research shows that blogs should be posted once a week on the same day of the week, and not randomly, especially with big gaps of time and a mishmash of topics. To create quality blogs, think about your target market. Who are you writing to? What is it you want to say?

Blogs are a way to talk about your latest book or project. It’s a way to show your process of creation. It’s a way to show what attracts readers specifically to your writing style and voice. And it shows why you are the best to offer what you offer.

Blogging Advantages

Here are some advantages of blogging. Blogs can:

  • Put you in front of your readers, serving a similar purpose as an ad or marketing materials.
  • Bring traffic to your website.
  • Nurture and build a relationship with readers through regular connection.

Blogs also can be used to tell your story and to make your writing look personal and inviting. They’re not just about what’s on the bookshelf.

Why I keep blogging

In Blogging, Shelley Widhalm, Why Blog? on August 23, 2015 at 11:00 am

Sometimes, I wonder why I blog when I have just a few Likes and even fewer comments. There are so many bloggers out there, it’s grown into a highly competitive type of writing with search engine optimization, blogging contests and platform building.

I started blogging four years ago, because I thought I needed to blog to build a platform and because I wanted to be published. I thought it would help me get to the big world of Successful Writer Who is Published and on the Best Seller Lists.

Last month, I attended a Northern Colorado Writer’s class featuring a literary agent who works with the big presses, and she said writers should focus on writing and do social media if they want to. They should blog if they want to. But it doesn’t matter for book promotion.

In nonfiction, blogging is important, she said, to building that platform and promoting the written work.

In a few of my writers’ magazine articles, I read, too, that blogging builds platform for fiction and nonfiction writers, generating interest from the audiences you build.

I saw the messages varied depending on the source and, likely, your goals as a writer.

If getting Likes is the goal, I didn’t do so well.

But if it’s teaching and re-teaching myself about the elements of writing, such as character and plot development, storytelling, story and character arc and setting, I did quite well. I had to look up information for my blog posts, review my notes and article clippings, and organize everything into my own take on the information. Plus, I used examples from my writing.

I made myself a stronger writing by thinking about writing, writing about writing and analyzing the process of writing. I also became reflective on that process, considering what occurs while I write and digging into my writer’s mind, something I don’t do as I engage in the physical part of writing.

In essence, I use my blog to think about writing and about being a writer. I use it to improve myself into a better writer. And as I do this, I hope there are other writers who get something out of all of my ruminations.