Shelley Widhalm

Blogging to be Personable

In Blogging, The Writing Life, Writing, Writing Advice on May 21, 2017 at 11:00 am

NewXmasBear

I like to blog about my dog, Zoey, who is an inspiration for my writing. That’s because she’s so cute!

Blogging is a form of storytelling that, like a book, brings in readers who want to find out what happens next.

Readers look to your blog to find out the latest news about your books and projects in progress, publications and readings. What you write can topical, showing what’s going on, trending and new. Or it can be about your processes, specifically how you write, edit and revise, or what strikes you about the writing, marketing and publishing worlds.

The blog posts don’t need to be long—a few hundred words will do—but research shows 500 to 700 words to be ideal. A blog that is 300 to 400 words is considered short, while a blog reaching 1,000 words is on the long side.

Blogs help writers become personal and inviting. The writers demonstrate they care enough to connect with their audiences. They want to share bits of knowledge and their expertise about what they have to offer.

To make blogs more personable:

  • First, narrow down to your target audience, avoiding writing to everybody, therefore to nobody.
  • Communicate your expertise on a subject related to your writing or the topics you cover in your books.
  • Write about your writing processes to give readers a glimpse of what you do to create the finished book or short story.
  • Write about the elements of writing, like dialog, character and setting, to show your personal take on the processes, while also providing readers and writers with valuable information.
  • Be yourself and show your personality as you talk about the topics you enjoy or that are important to your writing

Make sure to update your blogs often, preferably once a week, and post them on the same day. Sporadic blogging, especially every few months, shows a lack of commitment or a loss of interest in the blog.

My Blogging Experiences:

From my own experience blogging, I found several benefits to routine, consistent blogging. I blogged for years about writing and editing, and by regularly writing about the two subjects, I deepened my knowledge and detailed understanding of the elements of the craft. I increased my “expert” status though regular research and study.

I blogged once a week on a variety of topics, including character and plot development, storytelling, story structure, story and character arc, dialog and setting, as well as approaches to the craft that included writing prompts, writing spaces and habits, and inspiration and motivation.

To be able to write about the craft in an informed manner, I had to look up information online, review my notes and article clippings, and organize everything into my own take on the information.

This made me a stronger writer by thinking about writing, writing about writing and analyzing the process of writing. I methodically covered every element I could think of, gaining a better understanding of the material and how to apply it to my own work.

Basically, I taught myself to be a better writer by teaching through the form of writing. I improved my ability to tell a story.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: