Shelley Widhalm

Posts Tagged ‘Newsletters’

Author Website Gets a ‘Wardrobe Makeover’

In Uncategorized on June 29, 2020 at 11:00 am

Every so often, websites need an update, or viewers will think they are a little sleepy and outdated!

Websites are like wardrobes—they need to be changed every so often to be fashionable and up-to-date.

That’s what I did with my author website that describes my writing projects and author story. I tossed out the old—especially the photos of younger albeit heavier me before I started my daily one-hour running and weight-lifting regimen—and brought in the new. I have fewer photos, fewer tabs and a whole new look.

Originally, I created my website in 2010 when I read a Writer’s Digest article stating that aspiring authors should have a platform that includes a blog and a website, so I started both.

Out with the Old, In with the New …

My first website had a banner with a cutout photo of me up top and the tabs on the side—an outdated look, though everything was in shades of blue, even my outfit, which was kind of nice. The tabs included About Me, which had three sub-tabs of Profile, Photos and Questions (an old version of FAQs), News and Writing, also with sub-tabs, and my Blog. Very unwieldy and a bit busy.

The new website is neater and cleaner with three of my top book projects featured on the home page and six tabs for the About Me, Publications, Readings, FAQs, Blog and Contact Me pages.

Blog Relaunch

The Blog tab sends visitors to the Shell’s Writing Ink blog I started in June 2010, that of https://shelleywidhalm.wordpress.com. I will continue in a similar vein with my new and improved blog, offering fast and fun writing and editing tips and glimpses into the life of a writer. But what will be different is the offering of samples of my novels, short stories and poetry. That way visitors can delve into my writing style and see what kind of characters, settings and storylines I like to create.

As I did in the past, I will aim to blog on a weekly basis, though I do skip here and there.

Honestly, blogging sometimes feels like a chore—maybe because writing isn’t always magical and easy. But I love sharing what I’ve learned from attending writing workshops, reading writers magazines, being part of writers groups and engaging in conversations about writing.

Newsletter Addition

I also will encourage visitors to join my newsletter list for even more writing and editing tips.

Why share? Because it’s good to do (and something we learned in kindergarten), and writing about writing is a way of self-teaching. It’s a way to see what fits, what works and what needs to go—be it recycled, reused or repurposed. Writing is a way to get in all the colors, be fashionable and try out the new trends.

In other words, writing is … yep, fun!