Shelley Widhalm

Posts Tagged ‘Holidays’

Keeping up with Blogging During the Holidays

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice, Writing Tips on December 9, 2018 at 6:00 pm

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Blogging during the holidays is like giving your pet a bunch of presents—readers like to open up your blogs and see what you have to say at all times of the year.

Writing a blog, even during busy holiday times, can be a cheerful enterprise.

Blogging can fit in with holiday lights and letters, holiday get-togethers and fancy holiday parties. Blogging weekly, every other week or monthly is a commitment, and the holidays should be a way to celebrate the desire to blog—even if parties and good food offer the bigger draw.

You can do both—write quickly and efficiently (or hire someone else to be your ghostwriter/ghost blogger) and still have time for the other fun.

Your readers look to your blog and expect to see what you write at all times of the year—even at Thanksgiving and Christmas, Hanukah and any of the other holidays. That’s because blogging is a way to build your expertise. It’s a way to spread your thoughts, ideas, opinions and knowledge. And it’s a way to promote your project, event, company, service or favorite topics.

Blogging Basics

Here are a few “rules,” or things to keep in mind about blogging:

  • Blogs should follow a schedule to keep up the interest. Weekly is best, but monthly is OK. Inconsistent blogging causes you to lose readers and get lower rankings from the search engines. Blogging on a regular basis is a way to give updates and provide new material, provide fresh content and get higher rankings.
  • Blogs can vary in length. Blogs are considered short at 300 to 500 words and optimal or medium length at 500 to 700 words. Blogs that are 1,000 words or more are considered long or article length.
  • Blogs should have short paragraphs—usually one to three sentences—with lots of bullet points and subheads within the content.
  • Blogs should have original content targeted to a specific audience with new, updated and engaging material.
  • Blogs do best when they follow a theme and focus on a topic or set of topics to keep up the interest.

Make Blogging Fun

How do you make “the rules of blogging” fun? Think of it as work with a reward. Literally, do the writing and then go to the party, knowing the work is done. Acknowledge the accomplishment, tracking it on a spreadsheet or a check-off list. Make it part of your routine.

Break it up into smaller tasks. Write for a few minutes and then set it aside to make it feel like less work. Write about something that interests you or find an angle that is interesting within the subject that may not be as compelling.

And, best of all, create a blogging editorial calendar with a weekly, bimonthly or monthly plan to identify what you covered and would like to cover. Do this for next year, turning your holiday cheer into a New Year’s resolution. Happy Blogging in 2019!

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Keeping on Task with Writing During the Holidays

In Habits, Writing, Writing Advice, Writing Discipline, Writing Goals on December 2, 2018 at 6:00 pm

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Shelley Widhalm of Shell’s Ink Services holds up one of her gifts during Christmas 2017, celebrated at a local Starbucks with her family, after spending an hour that morning at another coffee shop doing some writing.

The holidays are about fancy parties, good food and fun get-togethers, but they also can be about writing and keeping up that routine.

Each year, I have to make a conscious effort to fit in writing on my holiday to-do list. Beside my usual work and life activities, I need to set aside time for writing my annual Christmas letter and shopping for presents, along with extra holiday socializing. With a busier calendar, I still need to retain focus on my main goal, which is writing. Without that focus, along with some discipline and a plan, the additional activities can become a distraction.

That’s why setting a routine, especially during a busy time of the year, is extra important.

Writing Routines

Here are a few ways to be disciplined in writing no matter the time of year:

  • Buy a planner or use a phone app for 2019 and schedule specific writing days.
  • Write daily, or at least a couple of times a week, selecting a specific time or place to write, i.e. keep writing office hours.
  • Clock in the hours you write, both for accountability and to acknowledge what you have accomplished and add up the hours every week or month and compare them over time.
  • Write for five or 10 minutes in between other activities, using a notebook that you always have with you. Those minutes will add up.
  • Write a writing action plan with goals for the year and check in every few weeks to mark your progress.
  • Take a writer’s retreat, even if it’s in your hometown, setting aside a weekend to focus on writing (maybe as a reward for surviving the holidays or just before everything gets busy).

Writing Results

Once writing is routine and you mark your progress toward your goals, you can see how you are reaching those accomplishments, while also being able to engage in holiday fun.

Over the course of a year, I like to calculate how many hours I spent on writing my novels, writing poetry and revising my work, along with the time I dedicated to writing each month. I can tell when I’ve gotten distracted and for how long, not putting in those important hours and minutes that can add up to a significant amount, especially in a year’s time.

This holiday, I plan to stay on track and keep to my original goal of writing at least two times a week and fitting in writing whenever I can. That way I can get in more writing for my year-end tally!