Shelley Widhalm

Archive for the ‘Gaining Blog Readership’ Category

Content Mill vs. Quality Blogs

In Blogging, Blogging Advice, Gaining Blog Readership, Why Blog? on July 23, 2017 at 11:00 am

StressFree

Shelley WIdhalm holds up a very tiny house. It’s not true if you build it, they will come when it comes to blogging.

It’s not true if you build it they will come, or if you post it, they’ll read it.

That’s because there’s science and a bit of magic that comes with blogging.

First, to make blogs authentic and real with meaningful content avoid the content mill.

The Term “Content Mill”

The term “content mill” is slang for a website, company or organization that provides cheap website content and pays low rates to writers—the writers have to write quickly to make their time investment worthwhile with the result of less craft and polish.

Websites and organizations hire content mill writers to generate massive amounts of SEO-driven content with the aim to boost their rankings on Google and other search engines. They’re not trying to cater to the needs or desires of their readers.

Today, blogs with quality content generate the desired SEO, because Google continually changes its algorithm to give lower rankings to sites with junk and low-grade content.

Blogging with high quality in mind takes a little more time and effort, but the end result is a higher ranking with more traffic and leads.

Search engines give greater exposure to original content that’s not a copy or duplicate. The content is relevant, timely and fresh and meets a specific audience need, while providing marketing and brand building for the company or organization or for a writer’s platform.

Here are a few tips to creating quality blogs:                         

  • Start with a strong headline that summarizes the blog content while sparking interest from the readers.
  • Begin with a story, anecdote or example instead of facts and ideas to give readers a sense of time and place and a reason to care. Or use a story later on to expand on or to clarify a point.
  • Offer an answer to a question that can be keyed into search queries, but make sure the information that is provided is readily apparent and easily explained.
  • Use bullet points and subheads to make the information easy to scan and find.
  • Write something that’s engaging and provokes thought, reflection and further questioning.
  • End with some kind of action, encouraging readers to apply the information, follow through with a tip, do more research or check out a link or website.
  • Edit what you’ve written for grammar, mechanics and organization and fact check for accuracy.
  • Make sure to include pictures, images or videos to add visual appeal and to break up paragraphs of text.
  • Respond to comments and like other blog posts to generate a conversation.
  • Vary the type of posts from short to long and include things like summaries, lists, how-to explanations, reference guides and article-type posts with quotes and multiple sources.

Write Clearly and Concisely

Lastly, my favorite piece of advice is to write clearly and concisely, an adage used by journalists and writers alike. Make the post short and to the point, packed full of information and do not wander into directionless, non-topic blah and fluff.

Most importantly, keep blogging. Don’t blog and stop. That’s boring. Plus, the search engines will bypass the blog and your website—SEO becomes So Easily Overlooked.

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The Big Blog Date

In Blogging, Blogging Advice, Gaining Blog Readership, SEO, Why Blog? on July 9, 2017 at 5:00 pm

Jen'sHouse 1989

Shelley Widhalm puts on makeup to prepare for a 1990s outing when big hair and big T-shirts were the thing!

When I was younger, I thought if I had the cute external content, I could drive the boys to my phone number.

It wasn’t that simple and took a whole set of skills that I didn’t have at the time (and probably still don’t).

The idea of trying to get a date applies to trying to get people to read your blog. You dress up your blog and give it personality to get that reading traffic to drive customers, clients, viewer and readers to your product, service, art or writing.

Understand SEO

The first step is understanding SEO—in high school, if I heard the term, I would have called it Super Exciting Outside. All “bad humor” aside, SEO is Search Engine Optimization, a marketing method to get online traffic from search results on the major search engines, such as Google, Bing and Yahoo.

The search engines rank websites, videos and other content based on what’s most relevant to the user in that search. Using the right keywords and phrases that show what the web page or post is about helps boost the rankings, as can links to other sites.

Be sure to choose words based on popularity (this notion harkens me back to high school and those unfilled dates) or frequency of use and profitability. Use them in titles, descriptions, tags, categories and other content to attract SEO attention. Choose keywords that are precise and slightly longer, not generic and nondescript.

Here are some more ways to get that attention and increase traffic to your blog (i.e, to get the phone numbers, or here, clicks, likes, fans and followers).

Boost Your Blog Readership

  • Write content that is original and usable to readers, such as posts that are informative, entertaining and engaging, generating comments or calls to action.
  • Make sure the content follows a theme and is geared toward a specific audience—don’t write everything to everybody, hence to nobody. Identify the messages you want to convey to that audience.
  • Post on a consistent basis, preferably at least once a week to give updates and provide new material. Search engines give higher rankings to websites with fresh content.
  • Write titles that inspire curiosity and a need to know more, generating those clicks.
  • Use subheads, bullet points and numbered lists to break up the content and make it easier to read.
  • Use keywords, choosing one key phrase that identifies your post, incorporating it into the title, headlines and content (at least two to three times). The keywords demonstrate to the search engines what the page is about.
  • Include photos to break up the text and add a visual appeal.
  • Promote the post on social media, such as Facebook, Twitter, LinkedIn and Pinterest.

When Blogging, Be a Neighbor

  • Write guest posts or add guest posts to your site, exposing the writing to larger audiences through cross promoting. This may bring in new readers to your site or introduce you to the readers of other sites.
  • Incorporate links to please Google, which likes to see outbound links, and readers who may want to find more resources.
  • Invite readers to leave comments and be sure to say something back.

Lastly, realize that finding those readers takes time, and building a following doesn’t happen overnight. Keep promoting the blog, because those dates, or readers, won’t know about the great internal content unless you tell them about it.