Shelley Widhalm

Archive for the ‘Fast and Fun Tips’ Category

Fast and Fun Tips for Fitting in Blogging

In Blogging, Blogging Advice, Blogging Tips, Fast and Fun Tips, Writing Goals, Writing Tips on December 8, 2019 at 11:00 am

DucksFall2 10-2019

Fitting in blogging into a busy schedule is similar to ducks finding a small circle of water within a snow-covered lagoon.

The holidays are full of busyness, but if blogs are a key marketing tool for your business, how can you fit it in?

If you don’t hire out the blogs, which for greatest impact, should be posted every week or at least once month, how can you find the time and space to write them?

In other words, think about The What and The Where, or the act of writing and the physical place to do it that feels the most inspiring and comfortable. But this comfort shouldn’t limit you to writing only when you have the time and can be in that exact spot.

Instead, sneak in writing in small increments and think of writing spots as being anywhere you can sit or stand. Realize that the setting doesn’t have to be perfect, nor does the writing or the tools—use a eyebrow pencil and a napkin or scrap of paper if need be. And carry a notebook wherever you go, since inspiration can hit at unplanned and awkward moments.

Finding a Writing Spot

To find a good writing spot, ask yourself a few questions, making sure you’re ready to write. For instance:

  • Do you need quiet or activity around you? Do you like having background noise to stimulate you as you work?
  • Do you want to write in solitude or be around other people?
  • Do you like working outside, in an office or in a cozy small space?
  • Do you want your things around you set up in a special way to serve as a source of inspiration or comfort?
  • Do you want to go somewhere away from home and the excuses of chores and whatever else can distract you?
  • Do you have a time of day when you do your best writing? Do you need a routine, or a schedule?

Other Ideas for Writing Spots

Here are a few places you can try: a desk in the bedroom or living room, the library, coffee shops, restaurants, a patio or even a bar.

Once you find the right spot, make that your writing office or special place to engage in and write your blogs. But also think of that writing spot as wherever you have an idea or a spark of a great phrase.

 

Fast and Fun Tips for Blogging

In Blogging, Blogging Advice, Blogging Tips, Fast and Fun Tips, SEO on September 8, 2019 at 11:00 am

DucksSummer16e 08-2019

Establishing a regular blog is a great way to pick out the best of the best, just like ducklings like to do in their search for bugs.

A blog is like a wayfinding sign for a business that directs online traffic nearly to your front door.

Blogs get attention, create relationships and build brands—just as signs hanging outside a retail store or restaurant direct, guide and welcome visitors to stop in. The difference is that blogs consist of short paragraphs, headlines, subheads and visuals, while signage is about the quick and simple—the business name, logo and identity.

With more than 150 million blogs worldwide, how can businesses compete? With a few fast and fun tips of course.

Blogging Benefits

Blogs position the business owner as a leader and authority on the subject matter—whether it’s cookies, coffee or clothes. They educate and inform. They provide authentic storytelling. They bulk up a website with great content and bring in more traffic. And they create SEO value, especially with keywords helping with rankings.

Plus, blogs separate businesses from the competition and give them a mom-n-pop friendly invitation or welcome mat.

To be effective at blogging, here are a few fast tips and even more fun tips.

The Fast Tips      

  • Blog consistently—most sources say once a week is preferable, but less or more is acceptable, especially when it’s on an expected day or date.
  • Consider length and depth—short is 300 words, middle is 300 to 500 words, and long is 600-plus words. Blogs range from content-mill quality to something that is original, well-researched and handcrafted for the audience and customers.
  • Throw in some bullets—they help with quick absorption of copy and are easier to remember.

The Fun Tips

  • Think about your reasons for blogging and make a list.
  • Figure out where to find content for each blog post and make another list.
  • Come up with some catchy headlines.
  • Include a Call to Action to identify what viewers can do next.
  • Figure out where to share the post after hitting Publish? What are three things that can be done with the blog now or in the future?

Three Final Tips

Remember to show voice and personality, so that the blog stands out, and talk about what’s relevant and enjoyable.

Realize that building up traffic and an audience takes time.

And, lastly, set aside the time to blog, or hire someone to do it for you.