Shelley Widhalm

Blogs Key to Telling a Writer’s Story

In Blogging, Blogging Advice, Blogging Tips, Writing, Writing Advice, Writing Motivation, Writing Tips on March 31, 2019 at 11:00 am

Flowers-CoffeeShop 03-2018

A flower assortment from a downtown Loveland, Colo., flower shop decorates the counter of a local coffee shop, demonstrating that a touch of color makes customers want to stay longer. The same thing happens with readers and good writing.

Blogging is a great way to tell your story, but how to get that message across takes some knowledge about your readers.

What is it that they want to see in your blog? It’s like a storefront but instead of opening the door, it takes a click.

They want to discover the latest news about your writing career. They want to know about your projects and get behind-the-scene peeks into your working processes and inspirations and motivations. They want to learn how you find and tell a story. And they want to know what’s up next, a short story or a full novel, and if they can support you in any way.

Blog ROI

Blogs are pervasive, but they also can have a ROI by helping writers look personal and inviting. Writers demonstrate that they want more than sales but connections. Likewise, blogs demonstrate expertise but in quick, direct messages.

Blog posts don’t need to be long with 500 to 700 words optimal. A blog that is 300 to 400 words is considered short, while a blog 1,000 or more words is long and article length.

Blogs crafted with a focus on the audience and what they care about will get more attention than SEO-centered blogs written solely to build a platform. They are not about clicks and quits—the audience sees the content is valueless and moves on. The audience stays for the quality, just like they do when they find a writer they love and can’t get enough of, visiting their websites, signing up for their newsletters and rushing to Amazon or the bookstore for a new release.

Click and Stay

To get a click and stay, here are some things to consider.

  • Identify your target readers, or who you want to write to, avoiding writing to everybody, therefore to nobody.
  • Figure out what your readers want to learn about your writing career and projects and then create the content, instead of writing whatever comes to mind.
  • Demonstrate your expertise on a subject related to writing or your projects.
  • Regularly talk about your main subject, but add some variety to keep up the interest.
  • Be specific, give examples and avoid going off topic into tangents.
  • Tell your story with details and descriptions, so that the audience can picture what you have to say.

Schedule It In

Make your blog routine, so your readers know what to expect and can mark it on their calendars. Make sure to post according to a schedule, such as once a week or even monthly, and on the same day. Sporadic blogging, especially every few months, shows a lack of commitment to the blog—plus, it’s unpredictable for the audience.

On a personal note, I aim for once a week, but when I get busy, I find that I end up skipping. But I always come back to it, not wanting to give up something I started in 2011.

 

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